How to Set Up Your Google My Business Profile (And Why It Helps Local Customers Find You)

Whether you run a salon in Bengaluru or a medical clinic in Chennai, your potential customers are already searching for you online. But the big question is—can they find you?

If your business doesn’t appear in local search results or Google Maps, you might be missing out on a large chunk of walk-ins, phone calls, or website visits. This is where Google My Business optimisation plays a vital role.

When set up and managed properly, your Google Business Profile can bring you real, ready-to-act customers looking for services right now. In fact, studies show that businesses with optimised Google listings get up to 70% more location visits and calls.

Let’s walk through what it is, why it matters, how to set it up, and how Wisoft Solutions India can help you keep it optimised for better results—day after day.

Why Google My Business Matters for Local Businesses

Let’s say a person types “best dentist near me” into Google. Before websites or ads, what they’ll see first is a short list of local businesses with names, ratings, directions, and hours.

This section is powered by Google My Business—and if your profile is verified and updated, your business can appear there.

Here’s what a good Google Business Profile gives you:

• Better visibility: You appear in local searches and Google Maps.
• Faster trust: Customers see photos, reviews, and real business info.
• Easy connection: They can call, get directions, or visit your website with one tap.

This is the foundation of local SEO Google My Business strategy—showing up at the exact moment someone is searching for what you offer.

How to Set Up Your Google Business Profile in 4 Easy Steps

1. business.google.com: Use your business email address if possible. Go to business.google.com and click “Manage now.”
2. Search for Your Business: If your business already exists, you’ll see it appear. Claim it by clicking “Claim this business.” If not, click “Add your business to Google.”
3. Enter Business Details: Add your name, category, address/areas served, phone number, and website. Make sure it matches your website and social media.
4. Verify Google My Business: Google will ask you to verify via postcard, phone, or email. You must verify before your profile becomes visible.

After Setup: How to Keep Your Profile Working for You

Creating your profile is the first step. But to really benefit from it, you need to keep it active and updated. This is where Google My Business optimisation comes into play.

• Add Photos: Storefront, team, products. Businesses with photos get 35% more clicks.
• Describe Your Business: Use search phrases like “custom cakes in Hyderabad” or “budget home interiors in Pune.”
• List Products or Services: Helps you show up in searches for specific offerings.
• Share Posts and Offers: Weekly updates show Google you’re active.
• Respond to Reviews: Thank customers and handle negative feedback professionally.

Wisoft Solutions: We Make Google My Business Work for You

At Wisoft Solutions India, we go beyond just setting up your profile. We offer full Google My Business optimisation services that help your business stay visible, trusted, and up-to-date.

Our GMB Services Include:

• Setup and Verification
• Keyword Optimisation
• Photo and Content Management
• Review Management
• Regular Updates

Client Example

We worked with a local tutoring centre in Delhi. Within 3 months of consistent GMB updates and local SEO tweaks, their search visibility jumped by 48%, and they started getting 2x more calls directly from Google.

Final Word: Let Customers Find and Choose You

Most local searches on Google end with a customer decision. If your business doesn’t show up—or if your profile looks outdated—you lose that opportunity.

A strong, verified, and optimised profile puts your business in front of the right people at the right time.

Let’s Get You Listed—The Right Way

If your customers are searching online, make sure your business shows up. Partner with Wisoft Solutions India to set up, verify, and optimise your Google Business Profile—so your local customers always find you first.

Talk to Wisoft Solutions

FAQs for Business Owners

1. What is Google My Business optimisation?

It’s the process of keeping your Google Business Profile updated and helpful so that it shows up more often in local searches and brings in more customers.

2. How do I verify my Google Business?

After setup, Google will send a code to your business address (or offer phone/email options). Once you enter the code, your profile goes live.

3. How do I claim Google My Business if someone else listed it?

Search for your business on Google. If it’s listed, click “Claim this business” and follow the steps. You may need to request access from the current owner.

4. Why does local SEO Google My Business matter?

Because this is where customers search first. An optimised profile helps you show up in Maps, search, and the Local Pack—leading to more visibility and trust.

5. Can Wisoft manage my GMB regularly?

Yes. From setting it up to keeping it updated every month, we handle your Google My Business like it’s our own storefront—always polished, always working.