Snapchat Marketing

A Guide to Creating Compelling Snaps & Stories That Grow Your Brand

Marketing your business on Snapchat isn’t for everyone.

SnapChat is a mobile application that primarily is based on image messaging. SnapChat app has evolved a great deal since its launch in 2011, where photo sharing was limited to person to person. Now SnapChat users can present their multimedia as stories in a 24-hour chronological order, along with “Discover” to let brands show ad-supported short-form entertainment.

SnapChat, recognized as one of the fastest growing application in the market today has over 190 million daily active users as of February, 2018. SnapChat has grown from 5 million daily users in 2013 to over 150 million users in less than 4 years.

The point is that the opportunities offered by this platform, particularity in the space of advertising is yet to be fully realized. The growth numbers alone is sufficient enough to portray the marketing potential this application brings to the table, and is the primary reason why no business can ignore from being on SnapChat.

why your business should be on SnapChat are as follows –

Easier to reach out to younger audience – After Instagram, SnapChat is the only platform where you can find the young generation hanging out. As per the recent study, millennials spend more time on SnapChat and Instagram than Facebook or Twitter.

Enhanced 1-on-1 engagement – As long as individuals are following you on SnapChat it is easier to send one-on-one content to them. This offers Businesses great opportunities to customize their marketing massages.

Partnering with influencers made easy – Most brand influencers that you can find on Facebook, Instagram, Youtube etc, are also on SnapChat. Businesses can leverage on these influencer’s established popularity to push through their messages.

  • Go to platform to look cool – Looking cool is key to attracting younger audience to you. With more and more young people joining in, Business simply cannot ignore from being on SnapChat.
  • Advertising revenue and reach – SnapChat’s advertising revenue reached a whopping $940 million in 2017. Such a growth within a short period of time provides enough clues for businesses that advertising on SnapChat works.
  • Goal Based Bidding System for Advertising – SnapChat recently introduced a revolutionary goal-based bidding system, which tracks the effectiveness of ads in the form of Swipes. Also metrics like likes, views, time spent viewing, reach, etc. is included in the bidding system.
  • Advertising options for Marketers – SnapChat offers 3 unique options for marketers to run ads on the platform – this includes SnapChat Ads, Sponsored Geofilters, and Lenses. Within SnapChat Ads, SnapChat advertisers can decide on the type of content they want to advertise – from Articles, Long-Form Video, App Install, Sponsored Stores, and Web View.
  • Content Volume – SnapChat consumes an enormous amount of content on a daily basis – the numbers has reached to over 10 billion videos per day.
  • Easy and faster reach out to target audience – Ads targeting options with a variety of filters that are based on interests, demographics, location, device attributes, Snap audience match and more.

How Can WiSoft help you? What do we do?

WiSoft is your go-to SnapChat marketing partner. We are a complete data-driven organization with proven success in spurring growth in our client’s sales, while maximizing ROI.

At WiSoft offer cutting edge of marketing strategies and technologies in our attempt to help budding businesses succeed on SnapChat. Our paid social advertising proficiency applies unswervingly to this platform, where we recognize the nitty-gritties of SnapChat and how to create the finest marketing strategies on a consistent basis for all our clients.

With us you can expect the following from SnapChat advertising efforts –

  • With our WiSoft SnapChat services, we make your for people to discover you effortlessly, while consistently engage and interact with your business.
  • We help you find your focused prospects and deliver your messages in the form of offers, company information, products etc directly to them.
  • We help you find prospective customers, deepen relationship with them, while increasing sales for the business.
  • Building excitement around a product is the key to its success. We can exactly deliver that, be it a new product or your newly launched application, we deliver excitement – both for you and your customers.
  • Video ads are your commercials on SnapChat. We help your commercial reach to the right audience, while enhancing sales.

WiSoft is recognized for its impressive and notable results-oriented processes. We are a performance digital marketing organization that treats every client and their customers as its partners.

As you look to expand your existing advertising scheme of things, or launch one for the very first time, WiSoft is your go-to choice for your comprehensive SnapChat marketing needs. Connect with us today!


Social Media Management for Ecommerce industry

With an Ecommerce business, you spend loads of time and money in digital marketing, trying to get your website found and used by consumers. Are you happy with your results? To truly attract and retain customers to your Ecommerce website, you need to be strategically active on social media. Wisoft Solutions can help you build and manage your social media assets effectively.


Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending the school. But a higher education institution is more than that. It’s a community of students, educators, researchers and alumni. Let’s also not forget interacting with prospective students. Taking advantage of social media as another communications channel is a surefire way of reaching a good chunk of your audience. Wisoft Solutions can help you achieve this.


Social media is now a defining feature of the brand landscape for the financial services industry. If your organization doesn’t have a social media strategy, you’re ceding territory to competitors that you may never get back. Wisoft can help you create and implement a social media strategy in your financial services firm. We can also help you take control of your brand presence on social media, facilitate connections within your workforce, and improve the customer experience — all while staying compliant.


Social media has changed the way we travel. There’s no question about it — the travel landscape is changing. Social media is bringing travel inspiration and knowledge to the masses, and people are hungry for more. Social media has become the ultimate form of word of mouth marketing, and travel brands need to know how to leverage their audiences to connect with travelers and bring in business. Wisoft can help you improve brand awareness, engage in social conversations related to travel & hospitality and level up customer care.


Did you know a whopping 85 percent of manufacturers report using social media as a content marketing tactic? They are using platforms such as SlideShare, YouTube and Facebook to create inspirational and educational content that indirectly promotes their businesses. This marketing tactic initiates discussions among customers and prospects, which often results in sales. Want to up your organization’s digital marketing game? Contact us today.


Not many logistics companies use social media to build relationships among their logistics partners, but now with the increasing usage of social media, logistics companies are making efforts to leverage this medium to reinforce customer engagement, increase customer service and to reduce costs. The truth is, for now, current logistics companies’ social media focus has been localized only making a presence in the platform but with increasing customer demands and active use of social media for networking and collaboration, companies might increase customer loyalty, lower risks, improve efficiency and productivity, and deliver potential business opportunities. Wisoft can help you manage your social media assets effectively.


In an industry that’s as competitive as real estate, having a strong social media presence is essential to finding new home buyers. After all, real estate is about relationships. A strong social network helps establish brand identity and makes potential customers feel that the agent takes their job seriously. Real estate social media marketing just works. Wisoft can build and manage your social media assets effectively.


In the age of tweets, re-tweets and live updates, various businesses are contending to leverage the power of social media to grow their businesses. The healthcare industry has also joined the bandwagon. Get Chosen by More Patients, More Often. Social media is a huge opportunity you have to communicate with your patients, hear valuable feedback, and understand who these people are. By taking social media seriously and treating it with the level of analysis and thought it has proven it deserves, you have the power to understand your patients and cater to them in ways that were never before possible. Wisoft can help you manage your social media assets effectively.


Social media is one way to build buzz and attract customers to your new store. Almost all (91%) retailers use at least two social media channels, so that means there’s a lot of noise — and clutter — users have to cut through. With a few creative content ideas, strategic paid targeting, and tools to help you track your efforts, social media can be a huge asset to building buzz for your store. Wisoft can help you achieve this through a clear cut strategy framed by an expert social media management team in Dubai.