Wisoft strongly believes that Programmatic is an impactful channel when done right. We serve programmatic and go an extra mile to deliver on metrics that ensure our clients get value from our ad placements. We are moving away from last-touch attribution to measure performance against metrics that can’t be gamed, like our “CPL,” or cost per lead: viewable, on-target, brand-safe, in-geo and within acceptable frequency range. To keep programmatic expertise strong, Wisoft puts every campaign into a “learnings library” analyzes every six months to determine the optimal frequency or channel mix for clients. Wisoft buys programmatic for all clients and employs experts across platforms.
With programmatic ad network, the way your ad money performs is improved to give you an optimal ROI from your ad campaigns.
According to EMarketer’s 2017 estimates, US spent $33 billion on programmatic ads online, and that accounted for 84% of the fund allocated to digital display ad.
Traditional online advertising surely gives a baseline, a starting point to build on, but programmatic marketing takes you to the next step in how your marketing online performs through maximizing how people are reached.
With intense competition growing in different industries, there is a need for eagled eyed companies to harness the benefits programmatic ad network has to offer by running their ads in a programmed manner. With your ad campaign running as a scheduled machine, your marketing efforts are steadily adjusted to acquire for you, the right impression, right time and the right audience.
It gives a much precise targeting capability than the usual traditional digital display networks and provides an amazingly detailed audience insight.
With evolving technologies, come bountiful advertising choices, and this has made a significant amount of quality data available for advertisers’ consumption. With these data, advertisers make smarter and concise decisions with advertisement budget, through programmatic ads.
With the programmatic ad, a brand can automatically identify its audiences’ needs, wants, demographics and buying behavior needed to maximize efficiency, ROI and save money.
It goes ahead to give advertisers the ability to have a clear view of the kind and level of interaction between the audience and their ads across different platforms and devices.
Lead generation for e-commerce is leaner and more agile than just about everything else we call lead generation. For starters, the “e” in e-commerce means there probably isn’t a physical store to visit. What’s more, the deliberation involved with buying a car is much greater than the deliberation involved with, say, buying a sweater. In e-commerce, lead generation might start with a Facebook ad and end 90 seconds later on a checkout page.
Wisoft’s digital lead generation for education industry is a big advantage for educational institutions due to the ability to pre-qualify and gauge the level of interested applicants for the courses. Wisoft partners with some of the largest Universities in the Middle East and generated over 1,500 inquiries! We have handled lead generation campaigns for various courses and as a result, we know what works and doesn’t work for your campaign. We can deliver leads directly into your CRM like Hubspot in real time.
Banking and Insurance is a very competitive industry, and you need something to give you that edge compared to your competition in the finance industry. That’s why any Banking or insurance company marketing plan today absolutely needs to include lead generation. Our lead generation service will give you a fantastic way to compete with other Banks and Insurance agencies. Getting leads for Banking and insurance-related services are highly competitive, but with a strong lead generation strategy, you have the chance to attract new customers.
Lead generation for Travel industry is a hugely competitive sector with affiliate websites, airlines, big tour operator brands, hotel chains and all the other independent travel companies out there, all vying for the same online travel business. The internet is slowly but surely becoming the ‘travel agent of choice’ for masses. Let’s help your Travel agency get more bookings through our exclusive lead generation service.
Competition is fierce today in every sector, but even more so in industrial manufacturing. Why? There’s more supply than demand. Do you sell to engineers and buyers of industrial products and services? Do you sell through a network of distributors, manufacturer’s reps and other channel partners? If you answered yes and need to generate more high-quality sales leads, we can help. The key to success is not quantity, but the quality of leads generated by industrial marketing; ones that have a better than average chance of turning into sales opportunities for you.
A logistics company’s strength lies in numbers – managing millions of square feet of space, keeping a daily of track its growth and by delivering millions of units of consumer products from one region to another is one tough goal to achieve. This is the reason why, the lead generation program must also be kept monitored. With the help of technology innovations like automation and nurture tools, lead generation programs from Wisoft can easily track customer actions and easily respond real-time.
Wisoft’s lead generation service generates quality leads consistently through advanced digital marketing strategies that we have mastered over the years. We understand that real estate agents are really busy for whom time and resources are precious commodities. through Wisoft’s lead generation service for real estate industry, you’ll have leads generated for you with a fraction of the efforts that would be required if you were to generate them yourself. This allows you to dedicate that additional time and resources to other aspects of your real estate business. We find that the appeal of that is pretty clear-cut for most real estate agents, and the growing popularity of our service suggests the large majority of them are very pleased with it.
With increased competition for the healthcare, hospitals and groups are turning to digital marketing to improve their awareness and lead generation. Building a digital campaign focused on growing awareness and lead generation can make an immense difference to both hospitals and healthcare groups. If you’re wondering about some of the digital marketing tools that are available for healthcare industry for lead generation, then contact us right away.
Do you own a physical store? Many brick-and-mortar businesses don’t pay as much attention to their online presence as they should. After all, the heart of their business is foot traffic, not online sales. Roughly 85 to 95 percent of consumers engage with brands using local listings, local pages, and other local assets. When fast-food chain Wendy’s optimized their ads for local, they saw a 27% increase in engagement with their ad campaigns. But you don’t need the resources (or budget) of Wendy’s to get more store walk-ins. With the right lead generation like Wisoft by your side, practically any business can increase in-store traffic and sales through advanced lead generation tactics.