Pay Per Click (PPC) Advertising

Attract the right visitor and generate leads that matter

The internet can be a sea of immeasurable business, but think about it, how will you enhance your business performance without targeted advertisements? The fate of your business begins to change when you target the right section of the audience and reach out to them promptly.

Wisoft Solution’s well-executed Pay Per Click (PPC) campaigns across Google and Bing can help your business perform better. Read on to know how we do PPC ads that bring measurable results, all the time, every time.

Our 11-step approach to running a result oriented and highly profitable PPC campaign

1

Understanding business goals:

We don’t offer one-size-fits-all Pay Per Click advertising solutions, but tailor-made one based on your business goals and unique requirements. In order to convert the majority of the visits to sales, our experts optimize, monitor and re-optimize your landing pages, and overall website. By applying various techniques, we help you optimize your website relevantly without overstretching your budget.

2

Ad campaign architecture:

Did you know that your AdWords or PPC campaign is already on its way to success if the campaign architecture is well thought-out? There are important pillars of a campaign that must be set up before starting it, such as the right metrics for increasing conversion rate, the scope for optimization, etc. We make sure that your campaign begins on the right note.

3

Setting up analytics to track conversion goals:

We create actionable steps to work towards your conversion goals. Since we work on the internet and our goals are deeply connected to how the customers react to and engage with your website, we use mathematics, statistics, and data analysis to help you understand your position better. This ensures that you make better and timely business decisions.

4

Monitoring conversion and quality score:

Goals have no value unless there is a way to measure our growth towards it. We monitor and manage your Pay Per Click advertising goal of achieving maximum conversion rate on your website. With the technical expertise and field knowledge that our team has, we make sure that your conversion and Quality Score remains high.

5

Creating new/optimizing existing landing pages:

One of the advantages of monitoring data is the head-start it gives you to improve your game-plan. We judge the right move for your website based on two aspects – the real-time response to your website, and the performance of your website.

6

Determining the best days to run the campaign:

The heart of any AdWords or PPC campaign lies in knowing the preferences of your customers. But there is a helpful detail to add to this – the probability of a customer responding positively to your campaign. We analyze your potential customers to give you the best time for launching and running campaigns for maximum reach, reception and response. Remember, in PPC campaigns the “when” factor is as important as the “who” factor.

7

Determining bid amounts on a keyword level:

A matter of judgment, like this one, comes with years of understanding of the market. Our experts with their vast experience in this field can determine the right bid amounts and most importantly, the right keywords. This will save you on cost while increasing the reach and effectiveness of your campaign.

8

Maintaining daily and monthly budget:

It is important to invest wisely in internet dealing, or you won’t know when you are cutting losses even before you’ve made again. We ensure that you spend in the right places – your money should be and is spent only on relevant keywords and landing pages that deliver higher ROI. Being a reputed PPC agency in Dubai, we deliver both monthly as well as annual accounts, for your convenience.

9

Regular A/B testing:

This is the best way to eliminate that feeling of “what if!” We consistently run your website through A/B testing so that only the version with the best marketing practices is implemented for your website. This ensures freshness to your page, leading to higher traffic and ultimately better ROI.

10

Improve conversion optimization:

We provide you with constant recommendations to improve your website content and structure to suit your market, customer preference, and budget.

11

Monthly reporting and re-optimizing:

Finally, our detailed engagement with your website gives us the unique, bird’s eye view of your website performance. Through our rigorous data analytics, we will keep improving your website to make it efficient, user-friendly and high on ROI.

Research, analyze and create highly effective PPC campaigns

Through the following specific mechanisms, we ensure that the PPC campaign is a good fit for your business needs:

  • Well-researched keyword optimization based on study of the target customer base
  • Effective AdWords campaign strategies
  • Managing the campaign through the alignment of different verticals
  • Creating relevant and catchy content for attracting more customers
  • Ensuring pithy and accessible information on the landing page
  • Higher CTR, better conversation, and greater ROI: We deliver what we promise

Ranked as one of the top-notch PPC companies in UAE

We bring together knowledge from various experiences in the field of online marketing. Our diverse experience and thorough technical know-how stand us in good stead when creating the right AdWords campaigns for our clients. We work relentlessly towards making our PPC services in Dubai and around the globe relevant and result-centric. In short, you get the following benefits when you choose the best PPC Company in Dubai:

  • Pre-project analysis
  • Submission of performance reports at regular intervals
  • Testing and recommendations for landing pages
  • Conversion optimization
  • Effective support

We can assure that your PPC ads will have all it takes to attract and rope in the right customers. If you are looking for a PPC agency in Dubai that can create highly effective Pay Per Click advertising that hit the demographic spot on, get in touch with our experts without any delay.

Our PPC Advertising Services:

We ensure that the PPC Advertising is a good fit for your business needs:

Search Advertising

Are you looking to get noticed online? create a unique online presence with local and regional seo.

Display Advertising

Content optimization is a time-efficient and foolproof way to directly increase your organic rankings

Shopping Ads

On/off-page optimizations are what we make most websites to ensure maximum search effectiveness.

INDUSTRY EXPERTISE

Enhancing e-commerce industry with more leads

Lead generation for e-commerce is leaner and more agile than just about everything else we call lead generation.  For starters, the “e” in e-commerce means there probably isn’t a physical store to visit. What’s more, the deliberation involved with buying a car is much greater than the deliberation involved with, say, buying a sweater. In e-commerce, lead generation might start with a Facebook ad and end 90 seconds later on a checkout page.

Lead generation for education industry

Wisoft’s digital lead generation for education industry is a big advantage for educational institutions due to the ability to pre-qualify and gauge the level of interested applicants for the courses. Wisoft partners with some of the largest Universities in the Middle East and generated over 1,500  inquiries! We have handled lead generation campaigns for various courses and as a result, we know what works and doesn’t work for your campaign. We can deliver leads directly into your CRM like Hubspot in real time.

Lead generation for finance industry

Banking and Insurance is a very competitive industry, and you need something to give you that edge compared to your competition in the finance industry. That’s why any Banking or insurance company marketing plan today absolutely needs to include lead generation. Our lead generation service will give you a fantastic way to compete with other Banks and Insurance agencies.  Getting leads for Banking and insurance-related services are highly competitive, but with a strong lead generation strategy, you have the chance to attract new customers.

Lead generation for Travel industry

Lead generation for Travel industry is a hugely competitive sector with affiliate websites, airlines, big tour operator brands, hotel chains and all the other independent travel companies out there, all vying for the same online travel business. The internet is slowly but surely becoming the ‘travel agent of choice’ for masses. Let’s help your Travel agency get more bookings through our exclusive lead generation service.

Lead generation for manufacturing industry

Competition is fierce today in every sector, but even more so in industrial manufacturing. Why? There’s more supply than demand. Do you sell to engineers and buyers of industrial products and services? Do you sell through a network of distributors, manufacturer’s reps and other channel partners? If you answered yes and need to generate more high-quality sales leads, we can help. The key to success is not quantity, but the quality of leads generated by industrial marketing; ones that have a better than average chance of turning into sales opportunities for you.

Lead generation for logistics industry

A logistics company’s strength lies in numbers – managing millions of square feet of space, keeping a daily of track its growth and by delivering millions of units of consumer products from one region to another is one tough goal to achieve. This is the reason why, the lead generation program must also be kept monitored. With the help of technology innovations like automation and nurture tools, lead generation programs from Wisoft can easily track customer actions and easily respond real-time.

Lead generation for Real Estate industry

Wisoft’s lead generation service generates quality leads consistently through advanced digital marketing strategies that we have mastered over the years. We understand that real estate agents are really busy for whom time and resources are precious commodities. through Wisoft’s lead generation service for real estate industry, you’ll have leads generated for you with a fraction of the efforts that would be required if you were to generate them yourself. This allows you to dedicate that additional time and resources to other aspects of your real estate business. We find that the appeal of that is pretty clear-cut for most real estate agents, and the growing popularity of our service suggests the large majority of them are very pleased with it.

Lead generation for healthcare industry

With increased competition for the healthcare, hospitals and groups are turning to digital marketing to improve their awareness and lead generation. Building a digital campaign focused on growing awareness and lead generation can make an immense difference to both hospitals and healthcare groups. If you’re wondering about some of the digital marketing tools that are available for healthcare industry for lead generation, then contact us right away.

Lead generation for retail industry

Do you own a physical store? Many brick-and-mortar businesses don’t pay as much attention to their online presence as they should. After all, the heart of their business is foot traffic, not online sales. Roughly 85 to 95 percent of consumers engage with brands using local listings, local pages, and other local assets. When fast-food chain Wendy’s optimized their ads for local, they saw a 27% increase in engagement with their ad campaigns. But you don’t need the resources (or budget) of Wendy’s to get more store walk-ins. With the right lead generation like Wisoft by your side, practically any business can increase in-store traffic and sales through advanced lead generation tactics.