Marketing Automation

Easier marketing. Faster sales.

Marketing automation in Dubai, just like every other part of the world has been around for quite a while now. This refers to a category of technology that brands can use to streamline, automate and monitor and analyze marketing efforts and workflows, targeted at increasing ROI and general brand efficiency.

According to International Data Corporation, a market intelligence provider, the global market for Marketing Automation grew from $3.2 billion in 2010 to $4.8 billion in 2015. This figure keeps on increasing every year and Dubai, UAE is not left out of this statistics.

The benefits of Marketing Automation can never be overemphasized as it cuts across every aspect of marketing. It helps marketers organize their lead generation, segmentation, lead scoring, lead nurturing, up-sell, customer retention, and the general customer lifestyle. Though executing some of this marketing tasks might be possible in small brands with a small number of customers, the use of Marketing automation in medium and large scale brands is inevitable.

A typical Marketing Automation system consists of three basic parts/process;

  • An Engagement Marketing Engine which creates, manages and automates all marketing processes across all channels.
  • An Analytic Engine which tests, measures and optimizes the ROI and impact of strategy on the revenue and
  • A Central Marketing Database which houses all marketing data, giving intelligence on where to make moderations in the marketing strategy.


Marketing Automation in Dubai has grown with the growing population in Dubai, which had a simultaneous effect on the growth of business in Dubai. These have enabled brands who adopted the technology on time survive the growth.

Wisoft help brands who don’t have the technical know-how required to run marketing automation. Our professionalism and in-depth knowledge and experience are leveraged on to give you the best result you can get from this unique marketing tool.

Having tested and identified the best marketing automation platforms for each business need, through our marketing automation software comparison, we give our clients only the best. We listen to your need and assist in developing a strategy stereotyped to your business.

We partner with Marketing Automation software agencies and we make sure we generate the right results for you. We attend to all scales of businesses as our clients are unique.

Contact us to experience the best Dubai Marketing Automation.

What do we add to Marketing Automation?

Marketing Automation is a truly awesome platform, but it doesn’t drive itself. Wisoft Solutions will make your portal sing by performing all the following as required:

Content marketing

Content creation
Social media management

Lead generation

Landing page publishing
Call to action production
Conversion optimisation
Website development


Personalised emails
Lead nurturing
Internal notifications
Measurement & reporting

Inbound sales

HubSpot CRM setup
CRM integration
Pipeline customisation
Sales enablement


Marketing automation for e-commerce industry

Marketing automation for e-commerce is leaner and more agile than just about everything else we call lead generation.  For starters, the “e” in e-commerce means there probably isn’t a physical store to visit. What’s more, the deliberation involved with buying a car is much greater than the deliberation involved with, say, buying a sweater. In e-commerce, marketing automation might start with a Facebook ad and end 90 seconds later on a checkout page.

Marketing automation for education industry

Wisoft’s Marketing automation for education industry is a big advantage for educational institutions due to the ability to pre-qualify and gauge the level of interested applicants for the courses. Wisoft partners with some of the largest Universities in the Middle East and generated over 1,500  inquiries! We have handled marketing automation campaigns for various courses and as a result, we know what works and doesn’t work for your campaign. We can deliver leads directly into your CRM like Hubspot in real time.

Marketing automation for finance industry

Banking and Insurance is a very competitive industry, and you need something to give you that edge compared to your competition in the finance industry. That’s why any Banking or insurance company marketing plan today absolutely needs to include marketing automation. Our marketing automation service will give you a fantastic way to compete with other Banks and Insurance agencies.  Getting leads for Banking and insurance-related services are highly competitive, but with a strong lead generation strategy, you have the chance to attract new customers.

Marketing automation for Travel industry

Marketing automation for Travel industry is a hugely competitive sector with affiliate websites, airlines, big tour operator brands, hotel chains and all the other independent travel companies out there, all vying for the same online travel business. The internet is slowly but surely becoming the ‘travel agent of choice’ for masses. Let’s help your Travel agency get more bookings through our exclusive marketing automation service.

Marketing automation for manufacturing industry

Competition is fierce today in every sector, but even more so in industrial manufacturing. Why? There’s more supply than demand. Do you sell to engineers and buyers of industrial products and services? Do you sell through a network of distributors, manufacturer’s reps and other channel partners? If you answered yes and need to generate more high-quality sales leads, we can help. The key to success is not quantity, but the quality of leads generated by industrial marketing; ones that have a better than average chance of turning into sales opportunities for you.

Marketing automation for logistics industry

A logistics company’s strength lies in numbers – managing millions of square feet of space, keeping a daily of track its growth and by delivering millions of units of consumer products from one region to another is one tough goal to achieve. This is the reason why, the lead generation program must also be kept monitored. With the help of technology innovations like automation and nurture tools, lead generation programs from Wisoft can easily track customer actions and easily respond real-time.

Marketing automation for Real Estate industry

Wisoft’s marketing automation service generates quality leads consistently through advanced digital marketing strategies that we have mastered over the years. We understand that real estate agents are really busy for whom time and resources are precious commodities. through Wisoft’s marketing automation service for real estate industry, you’ll have leads generated for you with a fraction of the efforts that would be required if you were to generate them yourself. This allows you to dedicate that additional time and resources to other aspects of your real estate business. We find that the appeal of that is pretty clear-cut for most real estate agents, and the growing popularity of our service suggests the large majority of them are very pleased with it.

Marketing automation for healthcare industry

With increased competition for the healthcare, hospitals and groups are turning to digital marketing to improve their awareness and lead generation. Building a digital campaign focused on growing awareness and lead generation can make an immense difference to both hospitals and healthcare groups. If you’re wondering about some of the digital marketing tools that are available for healthcare industry for lead generation, then contact us right away.

Marketing automation for retail industry

Do you own a physical store? Many brick-and-mortar businesses don’t pay as much attention to their online presence as they should. After all, the heart of their business is foot traffic, not online sales. Roughly 85 to 95 percent of consumers engage with brands using local listings, local pages, and other local assets. When fast-food chain Wendy’s optimized their ads for local, they saw a 27% increase in engagement with their ad campaigns. But you don’t need the resources (or budget) of Wendy’s to get more store walk-ins. With the right marketing automation company like Wisoft by your side, practically any business can increase in-store traffic and sales through advanced marketing automation tactics.