WHAT & WHY OF INFLUENCER MARKETING?
Influencer marketing is acquiring marketing assistance of individual or brands that possess large
following on the internet, especially on the social media, to promote your brand in the same niche
It is very evident that most of your customers are shifting towards social media, primarily for the
number of people joining them on a daily basis. While this shift has already happened, most of your
customers may look at fellow social media member to inform them of their purchasing decisions.
Instead of looking directly at businesses, as they did in the past, many social media users are now
being influenced by either their favorite personalities or other influencers to help with their
purchase decisions. Most of these influencers are constantly consolidating immense followings on
Facebook, YouTube, Instagram, SnapChat and other social media platforms.