Performance Marketing for D2C Brands and E-Commerce Businesses
Most D2C brands are acquiring customers at a cost their margins cannot support and don't know it. Platform-reported ROAS and actual Shopify revenue rarely match. A 2x ROAS sounds like progress until you factor in COGS, fulfilment, and returns.
Campaigns end up optimising toward a number that doesn't reflect what the business actually received, and scale the wrong things as a result.
Audit Checklist chips
$50M+
managed ad spend
103M+
Impressions across Meta, Google, YouTube, LinkedIn, programmatic, PR, and influencer
150+
brands across industries
15+
years of performance marketing experience
WHY IT MATTERS
Most D2C brands are acquiring customers at a cost their margins cannot support and don't know it. Platform-reported ROAS and actual Shopify revenue rarely match. Here is what we consistently find when brands approach us.
Why D2C and E-Commerce Brands Can't Ignore Performance Marketing
From Shopify-native D2C brands and marketplace sellers to new product launches, buyers across India discover, compare, and purchase through paid channels. Platform spend is rising every year. The brands that build the right infrastructure around it grow. The ones that don't optimise toward numbers that don't reflect what the business actually received.
- Fix tracking before scaling: Shopify to Conversions API, GA4, UTM consistency
- Review unit economics before campaign architecture is built
- Build full-funnel structure across TOFU, MOFU, and BOFU
- Separate marketplace and owned channel campaigns with independent reporting
- Commit to 20% ROAS improvement on current baseline before recommending budget increases
What the D2C and E-Commerce Purchase Journey Looks Like
Most D2C campaigns focus only on cold acquisition and ignore the repeat purchase layer where LTV is built and CAC is justified.
- Meta video and carousel, YouTube pre-roll, influencer content, Google Display
- Google Search for product category and brand name, review and comparison queries
- Google Shopping, Meta Dynamic Product Ads, cart abandonment retargeting
- Meta retargeting for past purchasers, upsell and bundle campaigns
BUSINESS LANDSCAPE
Performance Marketing Services Built for D2C and E-Commerce Growth
Platform ROAS is a starting point, not a destination. Our services are built around the commercial metrics that actually determine whether growth is profitable.
Fix Tracking Before Scaling Spend
We start with tracking. Shopify to Meta Conversions API plus Pixel, Google Analytics 4 e-commerce events, and UTM consistency across every campaign. Platform revenue is reconciled against actual Shopify revenue before spend scales. Unit economics are reviewed: COGS, AOV, fulfilment cost, and return rate. Your breakeven ROAS is defined before campaign architecture is built. For marketplace sellers on Amazon and Flipkart, attribution is built separately for marketplace and owned channel spend so the contribution of each is visible independently.
Campaign Architecture Across the Full Purchase Journey
TOFU campaigns run to lookalike and interest audiences on Meta and YouTube. MOFU retargeting reaches video viewers and site visitors with consideration-stage creative. BOFU runs Advantage+ Shopping on Meta and Performance Max on Google for highest-intent purchase audiences, alongside retargeting sequences for cart abandoners and product viewers in the last 30 to 180 days. For Google, Shopping, PMAX, Search, and Demand Gen are structured around purchase intent and competitive keyword coverage. Product feed quality and margin awareness are built into Shopping and PMAX campaign architecture from day one.
Systematic Testing and Four Scaling Levers
Institutions competing for GCC-based Indian students need per-market strategy. UAE students respond to Meta and Google Search. UK and US NRI audiences require LinkedIn and Google alongside premium publication placements. Creative is the targeting variable on Meta. We run hook testing across static, carousel, video, and UGC formats. Winners are identified by conversion metrics, not CTR, and amplified through CBO before creative variants are retired. Four scaling levers run in parallel: horizontal audience expansion across lookalike sizes and new interest clusters, vertical budget scaling on winning ad sets, creative velocity with winner amplification, and LTV optimisation through bundles, upsells, and repeat purchase flows coordinated with email.
How we work?
How We Build D2C Campaigns That Produce Profitable Revenue
Most agencies launch in week one. For D2C brands, execution before unit economics review is the fastest way to scale unprofitable acquisition. Every Wisoft D2C engagement starts with tracking and unit economics before a single campaign is built.
Discover and Audit
Plan and Architect
Launch and Optimise
Scale and Iterate
Tap to read details →WHY CHOOSE US
Why D2C and E-Commerce Brands Choose Wisoft for Performance Marketing
We combine AI-powered performance marketing technology with human expertise to deliver measurable growth, focused on profitable revenue and ROAS connected to actual business outcomes, not platform metrics.
Trusted by 300+ Businesses
From SaaS startups near ITPL to enterprise brands across Bangalore — businesses choose Wisoft for transparent, results-led SEO.
$50M+
managed ad spend
103M+
Impressions across Meta, Google, YouTube, LinkedIn, programmatic, PR, and influencer
150+
brands across industries
15+
years of experience
Questions D2C and E-Commerce Brands Ask About Performance Marketing
Start With a Clear Picture of Where Your Paid Spend Is Underperforming
Our free performance audit covers your current campaign structure, conversion tracking accuracy, platform versus Shopify revenue reconciliation, unit economics, audience targeting logic, and creative performance. For new launches, we map the right full-funnel approach for your product, category, and budget.
No obligation. An honest assessment of what's costing you ROAS and what it would take to change it.