Content Marketing

READER-CENTRIC CONTENT IS BETTER THAN KEYWORD-STUFFED CONTENT.

Online content goes beyond stuffing a page with keywords for search rankings. Good content must speak to its readers. Keywords are an essential part of good content, but they are not the sole focus of writing good content.

 

 

What is quality content? Any content that reaches out to your readers with useful information structured around a key phrase and that will solve their query or problem is good content. Interesting fact: A site generates more leads with the help of blogs and other written content. Content that grabs your readers’ attention and gets you leads is what our team does at Wisoft.

LET US DEVELOP AND OPTIMIZE QUALITY SEO CONTENT THAT WILL APPEAL TO BOTH YOUR READERS AND SEARCH ENGINES.

Our team of qualified and knowledgeable writers will take care of your content requirements from start to end. Here is a glimpse at how we will do it:

  • Understand target user profile and behavior after thorough research
  • Once we have an understanding, we will write optimized content
  • Optimize other technical SEO elements
  • Publish and promote the content

OUR CONTENT MARKETING SERVICES INCLUDE:

  • Developing relevant content strategy
  • Constant content audits and reviews
  • Content analysis
  • Metrics development
  • KPI development
  • Creation of valuable and relevant content
  • Content promotion
  • Create customer curriculum to work with
  • Managing content
  • Promoting content via various social media networks
  • Using different digital marketing techniques to increase content reach.

 

HOW DOES CONTENT MARKETING ADD VALUE TO YOUR BUSINESS?

Well written content can:

  • Drive new traffic to the website
  • Build brand reputation
  • Increase the trust factor of the brand
  • Fuel conversions
  • Strengthen the authority and value of landing pages
  • Foster meaningful relationship between brand and customers

 

HOW DO WE COME UP WITH A WINNING CONTENT STRATEGY?

We do not formulate content strategy by performing our own research upon sourcing minimal inputs from you. Our in-house process is totally unique and different. We take into confidence the respective stakeholders by involving them in the deliberation and brainstorming process to come up with a customer-centric content strategy.

Maximum knowledge extraction from clients: This is our guiding philosophy that acts as a powerful deliberation in our content strategy formulation process.

Our content helps you connect with your target audience!

Contact the experts at Wisoft for a consultation today.