Blogs > Seo 07-12-2022

What Are Google Core Updates and How Do They Affect SEO?

Author Picture

Written by Wisoft Solutions

Blog Thumbnail

Table of contents

Google is always changing and evolving, which means that SEO (Search Engine Optimization) strategies must also change and evolve to keep up. One way that Google changes is through core updates. Core updates are algorithm changes that Google makes to its search ranking criteria. These updates can have a big impact on SEO, both in the short- and long-term. In this blog post, we will explore what Google core updates are and how they can affect your SEO strategy.

Why does Google have algorithm updates?

Google is constantly working to improve its search algorithm to provide users with the best possible results. As part of this effort, Google periodically releases updates to the algorithm. These updates can often be significant, and they can have a major impact on SEO.

There are a number of different reasons why Google may choose to release an update to the algorithm. One reason is to combat web spam. Spammers are always trying to game the system, and Google must stay one step ahead of them in order to keep the results relevant and useful.

Another reason for algorithm updates is to improve the quality of the results. Google’s ultimate goal is to provide users with the best possible experience, and algorithm updates are one way that they can strive to achieve this goal. By constantly improving the quality of the results, Google can keep users coming back.

Finally, algorithm updates may also be intended to fix specific issues or bugs that have been identified. These types of updates are usually less dramatic than other types of changes, but they can still have a significant impact on SEO.

Algorithm updates can be disruptive for SEOs, but it’s important to remember that they are ultimately intended to improve the user experience. by providing better and more relevant results. If you keep this in mind, you can adapt your SEO strategy accordingly and make sure that your website is prepared for any future changes.

Google Core Algorithm Update

How can I improve my Google algorithm?

There is no one answer to this question. Depending on your website and its current standing in Google’s search results, there are a number of different things you can do to improve your algorithm. Some of the most important include:

  1. Publish high-quality content on a regular basis. This is one of the most important things you can do to improve your ranking in Google search results.
  2. Make sure your website is well-designed and easy to navigate. A user-friendly website will help keep visitors on your site longer, which signals to Google that your site is relevant and useful.
  3. Promote your website through social media and other online channels. This will help increase your visibility online and attract more visitors to your site.
  4. Use relevant keywords throughout your site. Targeting the right keywords will help Google understand what your site is about and match it with relevant searches.
  5. Monitor your website’s performance using Google Analytics. This free tool can help you track traffic levels, average time spent on your site, and other key metrics that can impact your ranking in search results.
  6. Make sure your website is mobile-friendly. More and more people are using mobile devices to access the internet, so it’s important that your site can be easily viewed on a smaller screen.
  7. Stay up to date with the latest SEO news and trends. Google is constantly updating and upgrading its algorithm, so it’s important to stay abreast of the latest updates in order to ensure your site is as visible as possible.
  8. Use Google’s Webmaster Tools. This free service provides valuable insights into how Google sees your site and can help you identify any potential issues that could be affecting your ranking.
  9. Hire an SEO expert. If you’re serious about improving your website’s ranking in Google, consider hiring an experienced SEO professional who can help optimize your site and improve your chances of success. 
  10. Be patient. It takes time for any changes you make to your website to take effect in Google’s search results. Don’t expect to see an immediate improvement in your ranking; instead, focus on long-term SEO strategies that will pay off over time.

How does Google algorithm affect SEO?

Google algorithm is a constantly changing and improving software that determines the order and relevancy of search results. The algorithm is designed to surface the most relevant, authoritative, and trustworthy content for searchers. SEO managers must always be aware of how Google’s algorithm works and how it might be affecting their website’s visibility in search results. Google makes hundreds of changes to its algorithms every year, but not all of them are publicized or even noticeable. Some of these updates are small quality tweaks while others can dramatically shake up the SERPs (search engine results pages). Google’s ultimate goal is to provide searchers with the most relevant and useful results for their queries. This means that SEO managers need to stay up-to-date with the latest algorithm changes and make sure they are adhering to best practices that will help their website rank high in search results.  Algorithm changes can have a major impact on website traffic and visibility, so it’s important for SEO managers to be proactive about monitoring their website’s performance in search.


Google core updates are a regular occurrence and they can have a big impact on SEO. It's important to stay up-to-date on these updates and make sure that your website is compliant with the latest Google guidelines. By doing so, you can avoid any potential negative effects on your SEO efforts and ensure that your website continues to rank well in search results.

In the realm of Google's core updates, Wisoft Solutions stands as your reliable SEO agency in Dubai, offering tailored strategies to ensure your website not only adapts but excels. Count on us to guide your online presence through the ever-changing currents of search algorithms.

Work with us

We would love to hear more about your project