SEO TRENDS ON THE RISE IN 2022

The SEO industry is one place where businesses cannot lag. They have to keep pace with the latest trends to find a chance to succeed. The reason why is simple, it is volatile. While SEO can help your brand get the sales it needs and build a stellar reputation at the same time, it is still far from a one-and-done marketing strategy.

Staying atop SEO Trends for 2022 is the key to survival for any business. Moreover, if your business manages to master it you will be able to thrive. Ask any SEO agency in Dubai and they will reiterate the same thing; SEO requires you to follow trends. But why is it volatile? Why do businesses need to be on top? And what are the top SEO Trends for 2022? In this article, we will cover all that and more.   

The volatility of SEO and why businesses need to be on top of trends

The number one reason why SEO is so volatile is that Google routinely changes its algorithms. While the code change might not be new and will have more to do with minor improvements, these can compound over time. In SEO terms, a year is too long a gap. In a year, SEO methodology and tactics can go in a completely different direction. This is the primary reason why businesses must stay on top of all things SEO.

Google tends to change its SEO ranking factors ever so often and they do not reveal them before they make the changes, therefore it is important to stay speculative and work out strategies ahead of time. The trends we have mentioned below are perhaps the key to staying ahead of everyone else. As a leading SEO agency in Dubai, we always closely monitor the kind of trends Google has been testing and according to us, these will help catapult your business to the top.

The top trends for 2022

Increase in voice search

Among the latest trends to arise in 2020, and 2021, voice searches have increased exponentially over the last few years. This can be attributed to the rise of smart devices such as watches and assistants. Technology giants, Amazon, Google, and Apple have been working relentlessly to improve their voice assistants and it shows. As technology itself improves the implementation and usage of smart assistants will too. It is estimated that over 55% of all households will have a smart speaker by 2022.

To improve your SEO Trends for 2022, especially when it is related to voice search, you will need to put special emphasis on long-tail keywords. The idea is to incorporate phrases as keywords into your content. Voice search often uses people’s affinity towards sentences while speaking and hence your SEO needs to have longer keywords.

Mobile access will increase

A research study suggests that almost 73% of the globe will access the internet via mobile phones. This means that your website needs to be optimized for mobile. It can be the content, the UI/UX, and even the application. Businesses need to take a look at how optimizing for mobile can serve them better in the future. All the marketing that businesses do online should be diverted to mobile-only.

As Search Engine Optimization engines and developers work towards making the optimization smoother for mobile, businesses need to pay attention. Web designers will start incorporating inputs that do not require keyboards and SEO in that context will be essential. 

Time to build a video content library 

Not just among the top SEO Trends for 2022, but also the future, businesses can now truly divert their focus on building a video library. By diverting SEO focus to making videos, you will be able to build an extensive library that reaches out to billions of users on video streaming sites such as YouTube.

By having a good library that follows all the SEO rules and constantly updates as time goes on you will be able to attract new audiences. Put in a detailed description, site sources, and use the right keywords to rank higher. Needless to say, you should also backlink your website to gain traction.

Increase relevance and semantics in keywords

Previous trends meant that primary keywords were the crown jewel in any content. SEO experts used to focus on incorporating them in the right places and giving special attention to it. Today, the story is different. Secondary keywords hold as much importance. Search engines do not look at just a string of words, they look for context.

The idea is to use keywords that will be relevant to the user’s search intent. You as a content creator and business need to provide relevant information to the user’s search intent through primary and secondary keywords. Every top SEO agency in the UAE now places a special focus on semantics and relevancy. When making keywords, ensure that you do not use an incoherent string of words. Businesses need to place importance on both primary and secondary keywords.   

Tune into the noise on social media

A good business always listens to its customers. Today, the best place to listen to customers is by simply tuning into social media. By closely monitoring your social media handles, you can trace customer feedback or any direct mentions of your brand. You can even monitor, any discussion related to your product or service, any competitor, keyword, or topic.

As one of the best SEO agencies in the UAE, we will focus on this aspect of your SEO and help your business tune into the social media noise to make sense of it.

Meet Google’s EAT principles

Expertise, Authoritativeness, and Trustworthiness, are inherent properties of Google’s EAT principle. This basically means that your content needs to be of a very high quality, should display signs of authoritativeness, and be trustworthy. The idea is to create content that your potential customers will consume. As a brand, you need to step into their shoes and think of the kind of content your customers will read and try to replicate that. This is perhaps the most important thing to keep in mind when tailoring your SEO. As a part of the SEO Trends for 2022 that you need to keep an eye on, remember that this concept is perhaps the only one that will remain relevant.

Conclusion

The trends that we have analyzed above can serve as a beacon for your business. They can use this to help create the right SEO strategy for 2022. While it is important that you follow all of it, you can try to incorporate as much as you can into your current strategy. Some of these may, in fact, turn out to be among the biggest SEO Trends for 2022.