Blogs > Digital Marketing 06-12-2020

Pick Yours: 7 Marketing Automation tools to Look for in 2021

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Written by Wisoft Solutions

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Automation is perhaps one of the most important themes of the 21st century. We live in an age where technology has seeped into every little crevice of our lives. The staggering growth that technology has witnessed has given rise to entire industries that did not exist a decade ago. One of these industries is online marketing.

These days, we practically live online, and doing so has had its implications. Social media and internet usage take up a huge part of our daily lives. Companies from all industrial verticals know this and have developed marketing strategies to get the most out of it. Today the advancement of automation has allowed us to develop tools that can strategize and formulate plans to help your business move up the ladder. Such tools are abundant and, in this article,, we shall take a look at some of the best ones around.


An application that was launched in 2006, HubSpot is a tool that has been used by a plethora of organizations and industries from start-ups to MNCs, over the years. HubSpot has tools that allow you to look after your social media, SEO, web analytics, and site traffic. Apart from monitoring statistics, it also allows you to use other tools such as editable designs, automated emails, keyword optimization, and 24/7 customer support. HubSpot’s focus on content and search marketing is perhaps the best in the business. Although the 200 Dollar per month price might sound steep at first, its utility is unparalleled.


A tool that is primarily used by E-commerce websites, Omnisend offers a suite of features that can be used by business owners to optimize their sites. Their solutions aim to improve business-consumer relationships and help maximize consumer experience. Some of their noteworthy features are:

  • A drag-drop automated workflow builder.
  • Gathering consumer data metrics such as name, email, and phone numbers.
  • 24/7 support for the business
  • Enables you to add several channels to your workflow. This allows you to create an immersive experience for your customers.  

The best part about Omnisend is that you can start working on it right away! Its basic version contains a lot of helpful tools features and the premium version starts at just 16 Dollars. 


As the name suggests, SendinBlue helps you create the best emails and automate them. Their user-friendly interface allows even the newest of business owners to simply choose from a range of email templates or even create their own. SendinBlue is not just limited to emails and has useful services such as transaction emails, messaging campaigns, and much more. The tool also offers customizable templates, offer campaigns, and multiple device support. The pricing for SendinBlue is quite reasonable and you can even set up a bundle that contains the features you want.


A tool that helps users maximize engagement with customers. MoEngage gives you every single piece of data on users that visit your website. The data helps in giving you detailed insights about consumer touchpoints. This particular feature allows you to capture audience behavior and patterns allowing you to provide a better consumer experience.  There are other powerful features such as:

  • Optimizing site content
  • Data visualization tools
  • SMS marketing feature

Despite its holistic set of features, MoEngage is quite the bank breaker. The monthly subscription rate starts at 999 Dollars, however, it just might be worth the try.


MooSend is a tool that aims to cut down the time spent doing monotonous and repetitive tasks. It allows you to divert your attention to more important tasks that require your undivided attention. The tool also gives you presets and templates to automate your site, email automation, and more. The tool also has features such as:

  • Drag and drop to handle the site
  • Well designed opt-in forms
  • Automated templates for various kinds of workflow
  • Round the clock customer support

The pricing plan for MooSend is quite tricky. They offer free support for up to 1000 subscribers of your page and for upwards of 2000 the price starts at 8 dollars a month. The price will also vary depending on the features you wish to avail.

Suggestive of the name, is designed to help your website run without your input. From automating payments to marketing and sales, the tool has a slew of features that are designed to help you get the best out of your website. Some noteworthy features include:

  • Ability to create simple as well as complex workflows
  • Allows visual integration
  • Customization of workflow
  •   Support for other automation apps

The basic version is free but offers limited functionality. You can gain access to the whole suite for 399 Dollars a month. As much as that sounds expensive, the sheer number of features on offer allows you to automate every inch of your website.

Final Thoughts

All of these tools are feature-rich and offer a unique benefit. Eventually, it all comes down to what you want for your website and what budget do you have for automation. Wisoft offers you the latest technologies and platforms that help you take a closer look and make informed decisions when it comes to effective marketing automation.

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