15 Must-Know Social Media Trends For 2023

Introduction

Today's world is so interconnected that you can find out what a person at the North Pole is probably doing. This isn’t by any means an exaggeration. We can see what anyone does through social media. This also means that businesses can use it for advertising their products and services to a vast array of people. If you are not on social media, you are missing out. 

For businesses in the MENA region and especially in cities like Dubai, it is crucial to stay on top of social media trends and to provide visitors with an immersive social experience. The days of traditional marketing are long gone. 

At Wisoft, we believe that 2023 is a great year for businesses to push their social media campaign. There are a lot of new trends emerging and for those that wish to get a good start, this is the place to be. In this guide, we will answer some basic FAQs and talk about the top 15 emerging trends in social media for 2023. Let’s dive in. 

FAQs

What is the latest trend in social media?

Perhaps the buzzword of 2023, creative tools that use AI form part of the latest trend in social media. Artificial Intelligence, especially narrow AI will be a key player in social media trends for 2023.  

What are some trends on social media? 

When it comes to this question, there is no right answer. But if we are to give you a succinct response, it would be short videos. TikTok has revolutionized the social media world. And everyone else has followed suit. One of the biggest social media trends in the last 2 years is a pivot towards short videos and we think it is one to continue paying attention to. 

What are the latest social media trends in 2023?

More bite-sized content, a shift towards personalized content, and a more authentic experience are just some things to look out for in social media trends. 

15 must-know social media trends for 2023

Now that we have answered some questions, it is time to look ahead to 15 trends in social media that you must know! 

1. Video is the future

We have already mentioned it before, but video content is the future. TikTok’s revolution is now a mainstay and most people spend more than an hour on short videos, every day. It is not an emerging trend, it is an existing one. To ensure that your brand is doing its best to compete it is a wise idea to invest in video production software, hardware, and personnel.  

2. Education for all masses 

Learning never stops. A lot of brands in the last few years have capitalized on this aspect to push fun and savory bite-sized edutainment content for the masses. The results are astonishing. If you wish to pull in more visitors and attract customers, using edutainment content will help. It will ensure that your brand image is established correctly.  

3. After TikTok, it is BeReal’s turn

We have already touched on how influential TikTok was in the last year or two. And as it continues to establish its dominance, there is another emerging player. BeReal was one of 2022’s star players. An app that doesn’t incentivize its users to stay on is puzzling for marketers. It encourages authenticity and asks users to create closed social spaces.  Brands might be looking at ways to use this. In 2023, your business should take a look at BeReal and see how this vertical works. As the app increases its user base, you can expect advertising to come into the picture.  

4. New (and Old) networks for businesses

2022 was a year in discourse. Everyone shifted and flirted with different social media apps. People found their niches. This also means that businesses need to be present everywhere. But at the same time, find where their audience lies. Businesses that are looking to expand their presence need to re-establish old social media like Tumblr. And at the same time look at newer apps like BeReal.  

5. Creators take center stage 

The emphasis on individuality has been higher than ever in 2022 and the trend is likely to follow suit in 2023. It is estimated that people will view influencer and creator content a lot in 2023. One study estimates that it amounts to 10 trillion views per month. That is a huge number. Creators are likely to get access to more canvases in the social media spectrum, and businesses need to leverage this opportunity. By collaborating with creators, you are not only going to gain access to newer audiences but it will also build the credibility of your brand.  

6. Sustainability

Oftentimes businesses across the world have proudly claimed that they have made the right choices and published their statistics. These numbers that “apparently” affect the environment in positive ways have been found to be bogus. Numerous activist sites have called brands out on it. This is why businesses this year will choose to be quieter on this front.  

7. Employee advocacy is the future 

Employee advocacy is using the power of your workforce to its best. Your employees know what works for the company and leveraging their social media presence can help your brand in a lot of ways. If you want to know more about employee advocacy, click here. 

8. Customer care via social media 

People have been reaching out to brands on social media for years. But over the last few years, some brands are going above and beyond. Be it Wendy’s, Specsavers, or Tumblr, they respond to customers and visitors using wit and humor. This generates a lot of attention. And oftentimes, they respond very well to genuine customer queries. The natural feel is what is important here. 

9. Legal and social team-ups will be the future 

Copyright infringement is no joke. Your entire account could be shut down, which is why your social media team and legal team need to work in tandem. They need to be in constant communication when your social media team wishes to post memes, videos, and pictures. 

10. Metaverse is the future 

The emergence of AR/VR technology over the last year will continue for 2023. And as a lot of brands continue experimenting with the Metaverse, the trend will likely grow. 

11. Commerce through social channels 

People won’t stop spending and it looks as though there will be a marked improvement in that department in 2023. Social media is the one place you would often post about your purchases. 

12. User migration 

As the turmoil on Twitter continues, expect to see a mass migration toward LinkedIn. The professional platform is more than likely to see an increase in personal experience sharing and the humanization of brands. 

13. AI tools to help content creation 

AI is all the rage for 2022 and for 2023. As more and more businesses look to leverage the tools, there will be a need to understand copyrights to avoid plagiarism. AI-based content creation tools are likely to help businesses create loads of new content. 

14. Raw content and personal interactions 

In an age where individuality is given priority brands will also need to approach their target audience in the same manner. There is a much higher acceptance for content that is unfiltered and raw in 2023. People want real.

On the same tangent, they want to be spoken to personally. Personalized interactions will help build trust for your brand. 

15. A focus on local search  

Lastly, there will be an increase in local searches. This is where we at Wisoft believe that brands in the MENA region and especially in Dubai, can benefit from. Businesses need to focus on local visibility and localized searches. There is a lot of room for growth in these sectors. 

Conclusion

In conclusion, the social media landscape is rapidly evolving in 2023. These 15 trends offer valuable insights for businesses to stay ahead of the curve. From video dominance to the metaverse, personalized interactions, and local searches, there are exciting opportunities for growth. By embracing these trends now, you can connect with audiences in innovative ways and build lasting credibility. At Wisoft, we're here to help you navigate this dynamic landscape and achieve success in social media marketing. Don't miss out on these trends – start today!