Having an online presence is one thing; having a vast knowledge of the tools of online marketing in travel and hospitality is another. The latter is essential because it is what puts your brand ahead of its competitors. Hoteliers and other stakeholders in the field need to realize that digital marketing is not linear. It’s a network of roads (digital tools) which are all leading to one point (goal).
A Website: Most customers prefer booking and securing rooms or tickets on business websites rather than directly with the hotel and paying on the spot. Shoppers also prefer buying things directly from the manufacturers’ websites, to get the best rates. Website visitors spend an average of six minutes on hotel websites, this means your brand’s website has little time to convince the potential customer. Optimization of a website is essential in this situation, and it’s advised that a professional digital agency like Wisoft is consulted to take care of this.
Mobile Marketing: Mobile marketing has contributed to 94% of the year to year e-commerce traffic growth. This means mobile customer experiences are growing in every industry. Business owners should harness this opportunity and intensify their mobile marketing efforts.
Video Marketing: Video marketing is another critical tool that has played a vital role. Would be customers prefer having a feel of what they’re going in for before booking. With a good video marketing strategy, customers can be seduced into converting.