For those not familiar with the Game of Throne series, it is an American fantasy drama television series adapted from the book – A Song of Ice and Fire by George R. R. Martin’s. The series was premiered on HBO in US in 2011. The story, centered around an iron throne in the fictional continents of Westeros and Essos has run six seasons on television so far and has record viewership. According to the Time magazine, it was the most pirated series of 2016. The series has been showered with awards every year since it started. It has a huge international fan following. During the time when the series runs, no one talks about anything else but the Game of Thrones.
Such is the popularity of the series that Game of Thrones is now an idiomatic expression. Any tough competition is often graced with the title of ‘Game of Thrones.’ And considering the steep competition that eCommerce companies in UAE are facing to secure customers, it is nothing less than the drama and the edge-of-seat thriller of this hugely popular series.
The eCommerce business is booming. With it has arrived opportunities as well as competition, for everyone wants a piece of the pie. With so many organizations mushrooming across industries, how can an organization distinguish itself from its competitors selling similar products and services. The answer is simple – through Pay Per Click (PPC) marketing.
PPC is an advertising tool used to promote a business in the online space. It is popular because of its ease of implementation, use and the efficacy of results. The cost is based on the number of clicks received on the ad.
You don’t have to worry about creating and running PPC campaigns by yourself. There are several good PPC companies in UAE who will be able to do that for you. Starting from creating your website and your Google AdWords account, they will set up your ads and run them for you. This will start driving traffic to your website. Running a PPC campaign does require a certain level of expertise since one must know the correct bidding strategy to get the highest return on investment on each ad. The ads must contain catchy content without being too flashy or repulsive. And it is also important to know the right time to run the campaign. Certain products do better at certain times of the week.
If you wish to know how to run PPC campaigns or would like us to create and execute a PPC campaign for you,