Are your social media marketing activities not generating enough leads? Are your posts even reaching the intended target audience? Do you know if you are using the right social media platforms to reach your customers? In a highly competitive social media advertising environment, how can you ensure retention and growth of your customers and your goodwill? If these are some of the questions that are holding off your social media advertising success, stop right now. Read on to know the 5 social media marketing blunders that you must avoid.
- Treating all social media as the same – Just like any other advertisement medium, awareness of the audience and customs of the various social media channels is important before you start posting messages on them. Make an attempt to understand how Facebook is different from Twitter or LinkedIn. Based on this understanding, have creative content marketing strategies for your clients across the various social media platforms.
- Shouting from the roof top – Even if you love your posts/blogs, don’t actually make the mistake of ‘liking’ (favoring) them yourself. That however, shouldn’t stop you from encouraging your employees to spread the good word. After all, who can be a better brand ambassador of your organization on social media than your own employees?
- Sharing irregularly – Don’t spam your customers with posts. Also, don’t just post for the heck of it or because some pseudo marketing guru asked you to make at least one post a day. Post only relevant thought through content and run analytics before signing off on them. Sharing on social media too infrequently is as much a mistake as sharing too often. Also, don’t post everything about your product in a single post. A little bit of secrecy and teasing though social media advertising goes a long way in generating curiosity and acquiring customers.
- Ignoring product related feedback from customers – It is a social media marketing hara-kiri to not acknowledge the suggestions or feedback of your customers or worse delete their negative comments. Social media is as much a legitimate interaction platform as any other and customers expect to be heard. When you don’t, it is assumed that you don’t care.
- Not having a quantifiable call-to-action – You might have made a great social media marketing post but if it doesn’t result in quality leads, it’s pretty much useless for you. Your social media marketing strategy should include relevant and quantifiable call-to-action that either redirects your customers to other internal resources or displays how to leverage your expertise.
Social media interactions can make or break your business. Sometimes, it is just easier to delegate the leg work and instead focus on areas that need your undivided attention. Let us help you understand how you can maximize your business using social media marketing and advertising.