Online Reputation Management

Your reputation precedes you. Make sure it is impeccable if you want to be the king of the jungle.

Maintaining a reputation is essential to building your customer base, we understand this and take your business serious!

Are bad reviews pulling you down? Is your negative history stalling your online growth? Everyone deserves a second chance, and every business deserves a chance to rectify all wrongs. This is where online reputation management sets in.

Online reputation management (ORM), in a nutshell, deals with websites which assess various products and services and provides referrals and recommendations accordingly. The conversations on these online forums are controlled by ORM. Through this service, negative comments are censored, directly influencing results acquired by SEO strategies and other methodologies.

Interesting fact: More than 70% of prospective customers make buying decisions based on the online reputation of organizations.

How is ORM different from SEO?

Although there are some similarities between online reputation management and search engine optimization (SEO), at an overall level, they are quite different from each other.

The techniques employed for both are different. SEO helps in promoting a particular webpage or a website while online reputation management helps in controlling the number of websites that appear in search engine results.

Online reputation management aims to showcase your company in the right light. search engine optimization (SEO) campaigns are typically responsible to get certain pages ranked as high as possible despite what the content is.

How can Wisoft help you?

Wisoft will bring together different techniques in online reputation management like machine learning, search algorithms and crowd-sourcing to understand and manage online conversations from the sentiment and topic perspective.

Our online reputation management solution will enable real-time data monitoring and analysis, and send alerts in case of any organizational reputation catastrophes. We will also help you create accurate and positive content to improve your online reputation.

Our umbrella of services under ORM includes:

  • Discovery
  • Market research and competitive analysis
  • Analysis and audit of all degenerating websites
  • Benchmark ranking reports
  • Strategy development
  • Implementation
  • Ongoing optimization and strategy adjustment

As a part of online reputation management, we will monitor and control:

  • Reputation Management
  • Crisis Management
  • Sentiment Analysis
  • Brand Safety

If you are curious to know about your brand’s reputation and how it is performing online, Contact us!

Industry expertise

SEO for E-commerce industry. Get more organic traffic.

We understand that SEO for e-commerce industry performs as a part of a wider digital strategy, and as such our SEO campaigns are designed with specific objectives based on your funnel.  We have experience in optimizing a number of e-commerce platforms, including Magento, Woocommerce, Prestashop, etc.  Based on your e-commerce SEO objectives, we will target particular categories and products for a true balance between traffic increases and conversions.

SEO for Schools, Colleges and Universities

SEO plays a big role in getting your school noticed by the students. The majority of students use the search engines like Google to find information about colleges and universities, and 71% of search engine users click on a result on the first page. That means that if your college doesn’t rank well when prospective students use Google and other search engines in their college search, there’s a good chance they’ll never find you. Search engine optimization is the only way to ensure that they do. We can help you with that.

SEO for Banks and Insurance companies.

Banking and Insurance is a very competitive industry, and you need something to give you that edge compared to your competition in the finance industry. That’s why any Banking or insurance company marketing plan today absolutely needs to include SEO. SEO will give you a fantastic way to compete with other Banks and Insurance agencies.  Search engine results for Banking and insurance-related keywords are competitive, but with a strong SEO strategy, you have the chance to use them to attract new customers.

SEO for Travel Industry. Get more bookings.

SEO for Travel industry is a hugely competitive sector in Google with affiliate websites, airlines, big tour operator brands, hotel chains and all the other independent travel companies out there, all vying for the same online travel business. The internet is slowly but surely becoming the ‘travel agent of choice’ for masses. Let’s help your Travel agency reach and stay on top of the search engines like Google and Bing. We can connect the dots between you and your customers using a combined content and outreach SEO strategy.

SEO for Manufacturing companies

Most manufacturing companies are not investing very heavily in SEO campaigns. This opens up a huge opportunity for those who do. By investing in targeted search engine optimization, smart manufacturing companies can ensure that their products show up at the top of the list when prospective customers are doing research online. This can make the difference between lost business or closed business. We can help you get the best ranking possible in Google search results relevant to the products you manufacture.

SEO for Logistics and Transportation industry

As a logistics or transportation company, you’re all about efficiency. Your industry focuses on the most economical, cost-effective and time-efficient ways to get things done. So why not apply the same thinking to your digital marketing? Similar to logistics and transportation, SEO is an on-going process that involves research, coordination, precision and teamwork and shouldn’t be handled by just anyone. Instead, let Wisoft  take the wheel and drive your company to better SEO.

SEO for Real Estate Industry. Close more deals.

Real Estate Researchers state 90% of all real estate purchases begin with a simple online search on Google. Plus, the importance of “local” search terms and the power of mobile friendly websites adds to essential drivers for future (your) real estate buyers and sellers. It has become vital for real estate agents to grasp the modern advantages of ranking their site and targeting incoming leads through search engines. This exactly where we could help you through our expert SEO services for the Real Estate industry

SEO for Hospitals and other Healthcare practice

Having your hospital or healthcare practice show up in natural search results is a great way to edge out competitors and make sure you stand out to potential patients. A SEO campaign for healthcare that specifically targets these potential patients can help you to appear higher in search engine results pages (SERPs) for healthcare-specific phrases. With the growing popularity of medical searches and references in search engines, SEO for hospitals is quickly becoming a necessity in today’s fast-paced, digital world.

SEO for Retail industry. Drive more Walk-ins.

Do you own a physical store? Many brick-and-mortar businesses don’t pay as much attention to their online presence as they should. After all, the heart of their business is foot traffic, not online sales. Roughly 85 to 95 percent of consumers engage with brands using local listings, local pages, and other local assets. When fast-food chain Wendy’s optimized their ads for local, they saw a 27% increase in engagement with their ad campaigns. But you don’t need the resources (or budget) of Wendy’s to perform well in local search. With the right SEO agency like Wisoft by your side, practically any business can increase in-store traffic and sales.