Online Reputation Management

Your reputation precedes you. Make sure it is impeccable if you want to be the king of the jungle.

MAINTAINING A REPUTATION IS ESSENTIAL TO BUILDING YOUR CUSTOMER BASE, WE UNDERSTAND THIS AND TAKE YOUR BUSINESS SERIOUS!

Are bad reviews pulling you down? Is your negative history stalling your online growth? Everyone deserves a second chance, and every business deserves a chance to rectify all wrongs. This is where online reputation management sets in.

Online reputation management (ORM), in a nutshell, deals with websites which assess various products and services and provides referrals and recommendations accordingly. The conversations on these online forums are controlled by ORM. Through this service, negative comments are censored, directly influencing results acquired by SEO strategies and other methodologies.

Interesting fact: More than 70% of prospective customers make buying decisions based on the online reputation of organizations.

 

 

HOW IS ORM DIFFERENT FROM SEO?

Although there are some similarities between online reputation management and search engine optimization (SEO), at an overall level, they are quite different from each other.

The techniques employed for both are different. SEO helps in promoting a particular webpage or a website while online reputation management helps in controlling the number of websites that appear in search engine results.

Online reputation management aims to showcase your company in the right light. search engine optimization (SEO) campaigns are typically responsible to get certain pages ranked as high as possible despite what the content is.

HOW CAN WISOFT HELP YOU?

Wisoft will bring together different techniques in online reputation management like machine learning, search algorithms and crowd-sourcing to understand and manage online conversations from the sentiment and topic perspective.

Our online reputation management solution will enable real-time data monitoring and analysis, and send alerts in case of any organizational reputation catastrophes. We will also help you create accurate and positive content to improve your online reputation.

OUR UMBRELLA OF SERVICES UNDER ORM INCLUDES:

Discovery
Market research and competitive analysis
Analysis and audit of all degenerating websites
Benchmark ranking reports
Strategy development
Implementation
Ongoing optimization and strategy adjustment

 

AS A PART OF ONLINE REPUTATION MANAGEMENT, WE WILL MONITOR AND CONTROL:

Reputation Management
Crisis Management
Sentiment Analysis
Brand Safety

If you are curious to know about your brand’s reputation and how it is performing online, Contact us!