In today’s increasingly digital world, having the right expertise and skills is simply not enough to stay competitive in healthcare marketing. Digital marketing agencies, independent practitioners and healthcare organizations have to apply endless marketing and advertising strategies, as well as make informed decisions in order to save time, money, and valuable resources.
Whether you are a digital marketing expert, or healthcare leader, the following digital strategies will help you get the jumpstart in growing your healthcare marketing leads in 2021.
Digital tools and platforms have made it possible for patients to take their health into their own hands and by doing careful research to establish familiarity and trust with potential healthcare service providers or before booking an appointment. This requires continuously optimizing patient experience on website to increase patient leads and retention. Special care has to be given to ensure that your website design incorporates customized features, fast page speed, mobile-friendly theme, visual-driven content, interactive elements and the right medical SEO and keywords.
Social media marketing of healthcare services enables you to develop and share creative as well as informative content to reach the right audience. Social Media Marketing has been proven to be one of the most critical components to drive traffic and leads even in the absence of a website. Healthcare digital marketing leverages social media to reach a broad audience and gain insights from analytics tools to track efforts, making it the tool of choice for several healthcare leaders and digital marketing agencies to improve healthcare marketing leads.
To be successful on social media, the content you share needs to be:
Healthcare marketing has increasingly become local, requiring service providers and digital marketing agencies to invest time and energy to improve website search rankings especially in the 15–20-mile radius of each care unit. Further, it is imperative to have well-structured and search engine optimized pages to communicate core specialties and services. when creating or optimizing new pages for SEO, make sure you have individual pages for each location and include the following:
Business listings can significantly boost your SEO efforts, not to mention being the primary platform to communicate contact information to patients searching for similar services. Make sure to claim, verify, and optimize your business listings across all platforms and ensure uniformity, consistency and accuracy of the information displayed.
Constantly updating and unifying business listings will help strengthen your visibility for potential searches and that too organically.
Healthcare marketing is incomplete without the right content marketing strategy as it forms the foundation to increase your website traffic, organic search rankings, brand awareness, and position as a thought leader in your field of expertise. A well-crafted, structured and relevant blog list can help generate up to 50% of organic traffic. But blogs are not all, there is a plethora of content that one could create when it comes to healthcare marketing by leveraging the power of images, audio, video and Augmented/Virtual Reality formats.
Emails are one of the best ways to meet first time users, introduce new services, reach interested users and retarget existing users when it comes to communicating healthcare offerings. Email marketing enables you to create touchpoints to share relevant and recent information in the form of special promotions, blog posts, and the latest news. A monthly newsletter can help grow your practice patient email list by sharing content about medical practice and keeping your brand always on top of patient minds, while encouraging new visitors to sign up.
Studies have shown that 68% of potential patients form an opinion about your medical practice based on online reviews and a whopping 91% is more likely to select the provider with higher reviews. It is evident that patient reviews remain one of the top 3 most important local SEO factors to improve local search rankings. Patient reviews have become the most crucial component to convert potential patients and build your brand reputation. This has prioritised the need to generate positive patient reviews at the top of the list in developing effective healthcare marketing strategies among service providers and healthcare-focused digital marketing agencies!
When a picture speaks a thousand words, there’s no end to what today’s multimedia can convey. Service providers are finding new and innovative ways to engage users such as using high quality before and after pictures of patient results, and even filming live procedures from the operating room not to mention all with the consent of patients.
Sharing successful patient stories and educating users of your subject-matter expertise can contribute greatly to turn online leads to real-life repeat clinic visitors.
Applying the above healthcare marketing strategies and formulating a plan to implement and update them in your overall healthcare marketing activities is guaranteed to increase your leads manifold. At Wisoft Solutions, we are already helping some of the top names in healthcare delivery achieve their business goals by ensuring the right presence and steady inflow of leads powered by innovative digital marketing tools, creative campaigns and continuous optimization for maximum impact.
Connect with us for a free consultation to get the most out of your healthcare marketing efforts.