After 10 years of providing SEO, PPC and other digital marketing services to our clients, we’ve learned that most successful campaigns follow an unique approach aided by creative campaigns that generate sales-ready leads.
Today, business and marketing are interwoven; marketing has grown to be a determinant of the success and growth of any business or sector, healthcare inclusive.
The healthcare industry has entirely changed with the current changes in technology and digital marketing as a whole. The industry is fully equipped with various sophisticated medical technologies and e-health has been widely accepted. Patients are online and are informed about the processes involved in their healthcare.
Earlier, it was possible to carry out some activities and healthcare processes without digital marketing, but in recent times, the industry has become intertwined with digital technology.
Patients peruse the internet for the best hospitals, best drugs, best medical consultants, etc. all on a quest for the best healthcare delivery. They also check for reviews and testimonials given by previous patients before they convert.
According to Search Engine Watch, 90% of respondents, aged 18-24 years said they would trust medical information shared by people on their social media networks and 19% of owners of a smartphone have at least one health app on their phone.
If you want to dominate, go digital!
Many brands have moved to leverage the benefits of this current day marketing procedure and have gone online.
Having an online presence is one thing; having excellent knowledge of the tools of online marketing in healthcare is another. It’s not whether a brand has a presence online, but how strong the presence is. Having vast knowledge of the tools is important as it puts the brand ahead of its competitors. A detailed, on the point strategy, is what a brand needs to win online. This strategy should include a search engine optimized website and a well-planned social media plan, among others.
Over the years, we’ve gathered experienced on the behavior of the healthcare audience. With our experience as a reputable digital marketing company, we can increase a brand’s lead generation and ROI through our various digital marketing services.
Wisoft provides sales-ready lead generation campaigns powered by marketing automation software currently used by thousands of hospitals worldwide. Our services provide hospitals and other healthcare companies with time-saving marketing techniques.
Our team prides itself on being customer-centric, innovative and collaborative. We are driven by excellence and quality, with a strong focus on integrity.
Wisoft ranks amongst the top digital marketing agencies in Dubai, United Arab Emirate and there’s a reason for that. In this technologically fast-changing era, you need the best and the best you’ll get when you contact us.