What Site Owners Need To Know about Google’s Core Updates in 2022

Nov 4 2022 12:11:07 / By Raviteja Gottipati

Google is constantly updating its algorithms to provide users with the best possible experience. As a result, site owners need to be aware of the latest changes in order to ensure their sites are optimised for ranking. Core updates alter the way Google's algorithms function and can have a major impact on a site's traffic. While it's impossible to know exactly what Google will do next, there are certain things site owners can do to prepare for future updates. In this blog post, we'll discuss some of the changes that have been made in recent years and offer advice on how to optimise your site for future Google updates.

What are Google core updates?

Google algorithm updates are changes that are designed to improve the overall quality of search results. These updates can be major or minor, and they are typically rolled out gradually over a period of time. Site owners need to be aware of these updates in order to ensure that their site is optimised for the latest version of the Google algorithm update.

They should also monitor their site's traffic and rankings to see if there has been any impact from the updates. If there is a significant drop in traffic or rankings, then it is likely that the site has been affected by the update and action may need to be taken in order to recover.

What does the Google update do?

Google has rolled out several major updates to its search algorithm in recent years, with the most recent being the "core update." This update is designed to give users more accurate and relevant results when they search for something on Google. The core update affects how Google ranks websites in its search results, and it is based on a number of factors including content, quality, and authority.

As a result of the Google core update in 2022, some websites may see a drop in their search rankings, while others may see an increase. There is no guarantee that your website will be affected by the update, but if you have seen a significant change in your traffic or rankings, it's likely that you've been impacted.

If you're concerned about how Google core update in 2022 may have affected your website, there are a few things you can do to check. First, take a look at your website's traffic data to see if there has been any sudden change. Next, check your website's rankings for key keywords to see if there has been any movement. Finally, review your website's content to ensure that it is high-quality and relevant to what users are searching for.

If you believe that your website has been negatively affected by Google core update in 2022, there is no need to panic. Google makes updates to its algorithm all the time, and it is possible that your website will recover over time. However, if you want to improve your chances of ranking well in Google's search results, it's important to make sure that your website is of the highest quality.

How do I prepare Google updates?

One of the most common questions we get from our clients is “how do I prepare for Google core update in 2022?”. Google is constantly changing and updating their algorithm, which can impact your website’s ranking in search results. While it’s impossible to predict exactly what Google will do next, there are some general best practices you can follow to help ensure your website is prepared for any changes.

1. Keep your content fresh - One of the best ways to prepare for Google updates in 2022 is to keep your content fresh. Regularly publishing new and relevant content will not only help keep your website up-to-date, but it will also give Google more reasons to index and rank your site. Try to aim for at least 1 new piece of content per week.

2. Monitor your traffic & rankings - Another good way to prepare for Google updates in 2022 is to monitor your traffic and rankings using tools like Google Analytics and Google Search Console. This will give you a baseline to measure against in case there are any sudden changes in your traffic or rankings after an update is released.

3. Stay up-to-date on SEO news - Finally, staying up-to-date on SEO news and developments is a great way to prepare for Google updates in 2022. By reading blogs, listening to podcasts, and attending webinars/conferences, you’ll be able to stay ahead of the curve and make sure your website is always optimised for the latest Google algorithm update.

Some of the most important Google core updates in 2022

As we all know, Google is constantly changing and evolving. This means that as a site owner, you need to be aware of the latest updates in order to ensure that your site is compliant and ranks well in search results. Here are some of the most important Google core updates that you need to know about for 2022:

1. Mobile-First Indexing Update

Google has announced that they will be rolling out a mobile-first indexing update in 2022. This update will prioritise mobile content when indexing and ranking websites. This is a significant change that you need to be prepared for if your website is not already optimised for mobile devices. Make sure your content is responsive and easily accessible on all devices if you want to avoid any drop in traffic or rankings.

2. Page Experience Update

Another major update coming from Google next year is the Page Experience update. This update will focus on delivering a better overall user experience by taking into account factors such as loading speed, interactivity, and visual stability. Sites that provide a great user experience will be rewarded with higher rankings, so make sure your site is up to par. You can use tools like Google's PageSpeed Insights to check your page speed and make improvements accordingly.

3. Core Web Vitals Update

The Core Web Vitals update was also released in 2022 and it will assess a website's performance based on three key metrics: load time, interactivity, and visual stability. Sites that score well on these metrics will be rewarded with higher rankings. Again, you can use Google's PageSpeed Insights tool to check your site's performance and make necessary improvements.

4. HTTPS Update

Google has also started giving preference to sites that are using HTTPS in 2022. HTTPS is a more secure protocol that helps to protect user data from being intercepted by third-parties. If your site is not currently using HTTPS, now is the time to switch over. You can use a tool like Let's Encrypt to generate a free SSL certificate for your site.

5. Schema Markup Update

Another update that you need to be aware of is the Schema Markup update. This update will give preference to sites that are using schema markup to structure their data. Schema markup is a code that you can add to your website to help search engines understand your content better. Adding schema markup to your site can help improve your click-through rates and organic traffic levels. 

Keep these updates in mind as you plan your SEO strategy for 2023. By staying up-to-date with the latest changes, you can ensure that your site is compliant and ranks well in search results.

Why Google algorithm updates are important

Google algorithm updates are important for a number of reasons. First, they keep your site relevant in the ever-changing world of search engine optimization. Secondly, they help you to avoid penalties from Google that could result in your site being removed from search results entirely. Finally, by keeping up with the latest updates, you can ensure that your site is as visible as possible to potential customers and clients.

Conclusion

Google has rolled out several core updates throughout 2022. As a site owner, it's important to stay up-to-date on all the latest Google updates so that you can make sure your site is compliant and prepared for any changes. We'll be keeping an eye on all the upcoming updates and providing you with the latest information and resources so that you can stay ahead of the curve. Thanks for reading.