Global SMS Platform


Wisoft Solutions enjoys the reputation of being one of the leading companies offering Bulk SMS marketing gateway in Dubai and the UAE. This enviable standing is made possible with the aid of Global SMS Platform and it’s most efficient technology the company uses for SMS marketing campaigns.


What is Global SMS Platform?

Global SMS Platform is Wisoft’s sms marketing messaging engine for processing high volumes of messages. This sms marketing high-capacity, scalable platform is loaded with a number of expedient features and can be seamlessly integrated into existing back office systems. Today, through this intelligent, multi-vendor based and secure SMS Platform, Wisoft supports delivery to more than 800 operators across the globe.


  • General features of Global SMS marketing platform
  • GUI features of the platform
  • Details of the SMS Platform architecture


Bulk SMS gateway has a number of unique features, which make it an absolute favourite with enterprises. They are:


Multi-branch/vendor support


Using our effective sms marketing services message handling techniques and action control systems within the platform, enterprises can establish multi-branch/vendor connectivity for SMS. The platform also enables them to define traffic ratio per branch/vendor. Additionally, our state-of-theart sms marketing company in dubai allows enterprises to create new users and configure the traffic ratio at any point of time.


Integration with multiple applications


Easy and flawless integration of multiple applications is made possible with Wisoft’s Global SMS Platform. For instance, a number of essential business applications such as Customer Relationship Management (CRM) and Dealer Management Systems can be easily integrated with the middleware of the SMS Platform. This database-oriented middleware facilitates communications with databases and extracts messages from a pre-defined schema. The platform also allows applications to deposit various data required for triggering messages – such as mobile number, message text, scheduled delivery time, etc. – into the Push Message Table.


Multi-protocol supports for message transmission


Unlike many other platforms that support either one or two messaging protocols, Bulk SMS gateway supports multiple protocols such as SMPP, HTTP and HTTPS. This not only offers enterprises the flexibility to choose but also helps them overcome the constraints of time-sensitive SMS campaigns.


Ability to handle high-volume SMS


With its state-of-the-art infrastructure, Wisoft’s scalable and secure Bulk SMS gateway in Dubai has a demonstrated capacity to handle large volumes of SMS. It also has the proven record of maintaining low message delivery latency.


Support for multiple message medium


Global SMS Platform offers support for multiple messaging medium and can send multi-type messages such as:


Promotional messages: Bulk Messages sent out to notify customers about promotional events or offers, which include all sales and marketing messages.

Transactional messages: Messages that communicate details about a direct transaction, which among other things include bank alerts, responses e-commerce transactions, booking or reservations details and other service messages involving monetary transaction.

Unicode messages: Specific bulk messages sent out to user containing characters beyond the normal alphabets.


Assignment of vendor traffic ratio through GUI


Another unique feature of the platform is the use of GUI for assigning vendor traffic ratio. For huge volume transactions, the vendor traffic ratio can be routed through the GUI. This helps reduce the traffic on the mainframe system.


Creation of multiple users


Wisoft’s Global SMS Platform allows creating multiple user accounts that can be attributed to specific vendors.


Carrier specific delineation of vendors


The platform allows enterprises to define their vendors based on the SMS carriers they use.


Pre-emptive automatic routing


The bulk SMS gateway platform is equipped with the intelligence to route messages based on the vendor’s connectivity.


Pre-emptive automatic routing based on the failure ratio


Our SMS gateway platform enables automatic routing of messages based on the failure ratio of the vendor. This feature helps ensure timely delivery of messages.


Timely check on the critical parameters


As one of the sophisticated bulk SMS providers, Wisoft’s SMS platform helps to identify the inactive vendors by checking critical parameters in a timely manner and the platform will perform automatic routing.


Statistical dashboard with reports


The platform is equipped with an advanced dashboard that offers accurate statistics. Users can view reports that show the success rate, failure, and rejections status. They can also view the traffic and performance report on a daily basis. The detailed and summarized reports available are vendor specific.


Split message reports


The reports generated by the SMS gateway Platform include split messages. Split message reports help enterprises to get the exact message count even though a single message is processed in multipart. This report will prove useful at the time of billing.


Compatibility with multiple database


The platform is compatible with four types of database:


Oracle 9x+

MSSQL 2005/2008



Compatibility with various OS


The Platform is compatible with the following operating systems:





Multiple DN request protocol supports (SMPP/HTTP)


The delivery notification shows whether the message was successfully delivered or not. The SMS Platform is capable of receiving DN status via SMPP/HTTP protocols.


Auto mail alert mechanism


The platform has an auto-mail alert mechanism which alerts customers via email about database errors, network fluctuations and application server stop. In order to avail this feature, users need to configure their email servers and ids.


Exchange and SMTP email agent support


The mail agents our platform supports are Exchange server and SMTP.


Data Purging Alert


This feature will enable users to receive data purging alerts based on the database table volume. The database table volume is configurable.



The admin privileges of our SMS Platform allow users to:

  • Create branch/ vendor
  • Control traffic allocation ratio of branch/ vendor
  • Use the facility for creating carriers
  • Monitor carrier-specific traffic allocation ratio
  • Create privileged user logins and access message broadcast, maker-checker and view reports
  • View performance dashboards across vendors including message transmission rate, DN receipt rate, latency, message delivery rate
  • View detailed reports and logs


Our Global SMS gateway platform user login allows enterprises to create message broadcasts using the following features:

  • File-based message processing: This feature is useful when sending Bulk SMS. The file with the required details can be placed in a configured directory. Our SMS gateway identifies the file from that directory and processes it automatically, saving your effort and time.
  • Template-based file upload option: Unlike in the file-based message processing, the files will have template values which can be used to create the message.
  • Group-based message processing: Users can group mobile numbers, and messages can be broadcasted to these groups easily.
  • Rule engine: This feature enables a user to define rules of automatic message triggers in SQL with pre-validation, validation and post-validation queries. A user can trigger the rules at specific intervals of time.


We have state-of-the-art architecture that is scalable and can enhance traffic capacity. The architecture consists of

  • Platform that is equipped with multiple cluster servers in Tomcat is scalable
  • The Application comes with Fetcher Module that has multiple processor engine modules
  • The architecture is designed to support SMPP / HTTP / HTTPS APIs for termination of SMS and receipt of DLR