Digital marketing for the financial industry is a guaranteed way to reach a large percentage of audience and convert them to loyal customers.
According to RNR market research, financial services’ worldwide digital advertising expenditure rose from $53.7 billion in 2008 to $95.7 billion in 2012, at a CAGR of 15 percent. This number is expected to reach $168.4 billion in 2017. Undoubtedly, digital has taken over marketing.
While many industries have embraced the “lady”, digital marketing, others are still lagging behind and skeptical about adopting online marketing tools. However, these industries are removing the skepticism robe little by little and are moving towards making maximum use of digital marketing.
One of such industries is the Financial Industry, especially banks, insurance and financial technology companies.
With the digitization of the world came changes in the banking, insurance and financial technology sector just like its counterpart industries. The customers became more demand and had high expectations of the industry. Customers believe, with technology, life is simplified. Why won’t financing be?
There’s a great need for these financial companies that rely on customer retention, acquisition and keeping an excellent relationship with customers to follow the digital trend, to survive. The industry being rigid, some institutions are adamant to change, while some are open to change.
The naked truth remains; those that embrace digital marketing have an edge.
Having been in the field for years and gathered experience through numerous tools we’ve tested, certified and trusted, we help revamp and give financial institutions a turn around for a better output.
We give a strong online presence and optimal ROI for what it’s worth. We follow a four pillar strategy to get maximum impact.
Experience – This involves mapping and managing customer journeys and making sure that all interactions with the brand are as smooth as possible.
Content – Creating engaging content and marketing the same to get maximum ROI
Data & Analytics – Perform in-depth analytics using industry leading tools to arrive data driven decisions
Omni-channel – It’s possible to get your brand into the hands of your potential customers and let them decide through social engagements.
Wisoft ranks amongst the top digital marketing agencies in Dubai, United Arab Emirate and there’s a reason for that. In this technologically fast-changing era, you need the best and the best you’ll get when you contact us.