Digital marketing for finance industry

Solution for Banks, Financial services and Insurance

Typical Challenges of a Finance INDUSTRY

Select what resonates with you?


I invested a lot of money in website and marketing but getting very little calls

My potential customers aren’t able to find me on Google Search

The agency we are using right now isn’t performing well

My website needs to be changed in look and feel

My paid campaigns are burning money

Too much competition in Google Ads. Click rates are high!

Need alternative Advertising channel. Paper/TV/Radio Ads isn’t working for me.

My competition is crushing the sales. How do I stay competitive?

Why focus on Digital for your marketing efforts?

Digital marketing for the financial industry is a guaranteed way to reach a large percentage of audience and convert them to loyal customers.

According to RNR market research, financial services’ worldwide digital advertising expenditure rose from $53.7 billion in 2008 to $95.7 billion in 2012, at a CAGR of 15 percent. This number is expected to reach $168.4 billion in 2017. Undoubtedly, digital has taken over marketing.

While many industries have embraced the “lady”, digital marketing, others are still lagging behind and skeptical about adopting online marketing tools. However, these industries are removing the skepticism robe little by little and are moving towards making maximum use of digital marketing.

One of such industries is the Financial Industry, especially banks, insurance and financial technology companies.

With the digitization of the world came changes in the banking, insurance and financial technology sector just like its counterpart industries. The customers became more demand and had high expectations of the industry. Customers believe, with technology, life is simplified. Why won’t financing be?

There’s a great need for these financial companies that rely on customer retention, acquisition and keeping an excellent relationship with customers to follow the digital trend, to survive. The industry being rigid, some institutions are adamant to change, while some are open to change.

The naked truth remains; those that embrace digital marketing have an edge.

What does financial institutions like you stand to gain?

  • Customer Feedback: With digital marketing in the banking and insurance sector, these banks, insurance companies and other financial institutions gain knowledge of what their clients think about their products and services. This helps the institutions make necessary modifications which give them an edge over others.
  • Discover Potential Customers: Brands can discover and attract new customers through digital means. Potential customers are very much available online more than anywhere else. By following online discussions on social media and forums, an institution can discover trends in the market and create prospects which are more likely to succeed.
  • Brand awareness: A good number of prospective clients who wish to utilize a financial institutions service go online to inquire. With excellent brand awareness, an institution can be ahead of others.

Where does Wisoft come in?

Having been in the field for years and gathered experience through numerous tools we’ve tested, certified and trusted, we help revamp and give financial institutions a turn around for a better output.

We give a strong online presence and optimal ROI for what it’s worth. We follow a four pillar strategy to get maximum impact.

Experience – This involves mapping and managing customer journeys and making sure that all interactions with the brand are as smooth as possible.

Content – Creating engaging content and marketing the same to get maximum ROI

Data & Analytics – Perform in-depth analytics using industry leading tools to arrive data driven decisions

Omni-channel – It’s possible to get your brand into the hands of your potential customers and let them decide through social engagements.

What we offer for the financial industry?

  • Digital review
  • Social media marketing
  • Display advertising
  • Global SMS platform
  • Website analysis
  • Email marketing
  • Affiliate marketing
  • Pay per click (PPC)
  • 2-way SMS
  • Digital campaign planning
  • Search engine optimization (SEO)
  • Mobile marketing
  • SMS marketing

Wisoft ranks amongst the top digital marketing agencies in Dubai, United Arab Emirate and there’s a reason for that. In this technologically fast-changing era, you need the best and the best you’ll get when you contact us.

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