DIGITAL MARKETING FOR EDUCATION INDUSTRY

Colleges and Universities in Dubai are facing new disruptions across the academic enterprise. As a result, it is more critical than ever that leadership employ digital marketing strategies for approaching change and modernization proactively.

Who would have ever taught digital marketing will have an essential impact on the educational sector?

With a massive number of students being on the internet, the importance of digital marketing in education can never be overemphasized. The educational system has undergone a revolution; marketing in the system has become complex. The increase in educational institutions and digital marketing channels has made the field a jungle, the survival of the digitally fittest.

It has become so challenging and competitive that educational institutes who don’t adapt to changing trends in marketing are left to trail behind others.

Statistics have shown that the ages with the most significant internet and online presence is between the ages of 10 and 40. This same exact age range is most interested in acquiring education. It is also shown that most of this population has search engines as the first point of contact when in need of information.

With intensified technological awareness and enlightenment, informed parents and guardians judge educational institutes with the nature of their websites and online presence.

With Wisoft, educational institutes can gain the following;

• Brand Awareness: Digital Marketing enhances an institute’s brand awareness if the right approach is used and by a professional in the field. Wisoft uses all the necessary and relevant digital tools to project a brand’s name and keep it on the top of the educational ladder.
• Performance Tracking: At Wisoft, we track the performance of a campaign using digital marketing tracking tools which we’ve mastered over the years.
• Quick Response: Digital marketing offers the most straightforward and best medium to interact with an audience within less time.
• Profitability: Digital marketing being very affordable, it’s of utmost importance that digital marketing channels are invested in by educational institutes. These institutes can leverage channels such as email marketing, social media, optimized website, etc. to reach their audience.

• Digital review
• Social media marketing
• Display advertising
• Global SMS platform
• Website analysis
• Email marketing
• Affiliate marketing
• Pay per click (PPC)
• 2-way SMS
• Digital campaign planning
• Search engine optimization (SEO)
• Mobile marketing
• SMS marketing

Wisoft ranks amongst the top digital marketing agencies in Dubai, United Arab Emirate and there’s a reason for that. In this technologically fast-changing era, you need the best and the best you’ll get when you contact us.