Digital Marketing for education industry

Solution for Schools, Colleges and Universities

Typical Challenges of a EDUCATION INDUSTRY

Select what resonates with you?

I invested a lot of money in website and marketing but getting very little calls

My potential customers aren’t able to find me on Google Search

The agency we are using right now isn’t performing well

My website needs to be changed in look and feel

My paid campaigns are burning money

Too much competition in Google Ads. Click rates are high!

Need alternative Advertising channel. Paper/TV/Radio Ads isn’t working for me.

My competition is crushing the sales. How do I stay competitive?

Education industry outlook in Dubai – 2018

Colleges and Universities in Dubai are facing new disruptions across the academic enterprise. As a result, it is more critical than ever that leadership employ digital marketing strategies for approaching change and modernization proactively.

Who would have ever taught digital marketing will have an essential impact on the educational sector?

With a massive number of students being on the internet, the importance of digital marketing in education can never be overemphasized. The educational system has undergone a revolution; marketing in the system has become complex. The increase in educational institutions and digital marketing channels has made the field a jungle, the survival of the digitally fittest.

It has become so challenging and competitive that educational institutes who don’t adapt to changing trends in marketing are left to trail behind others.

Statistics have shown that the ages with the most significant internet and online presence is between the ages of 10 and 40. This same exact age range is most interested in acquiring education. It is also shown that most of this population has search engines as the first point of contact when in need of information.

With intensified technological awareness and enlightenment, informed parents and guardians judge educational institutes with the nature of their websites and online presence.

What does this mean for the education sector?

Students live in a digital world and are expecting an academic, administrative, and social experience that enables them to intuitively navigate and engage effectively with faculty and staff. To improve the student experience in 2018 and beyond, higher education institutions can prioritize and allocate scarce resources towards managing digital assets in a way that extends and enhances current capabilities and moves them toward achieving their mission.

Educational institutes should increase their digital marketing efforts to be ahead of their competitors in the business. Most online search engine users don’t go beyond the first page of search engines results; institutes on the first page have an edge.

Wisoft can help?

With Wisoft, educational institutes can gain the following;

  • Brand Awareness: Digital Marketing enhances an institute’s brand awareness if the right approach is used and by a professional in the field. Wisoft uses all the necessary and relevant digital tools to project a brand’s name and keep it on the top of the educational ladder.
  • Performance Tracking: At Wisoft, we track the performance of a campaign using digital marketing tracking tools which we’ve mastered over the years.
  • Quick Response: Digital marketing offers the most straightforward and best medium to interact with an audience within less time.
  • Profitability: Digital marketing being very affordable, it’s of utmost importance that digital marketing channels are invested in by educational institutes. These institutes can leverage channels such as email marketing, social media, optimized website, etc. to reach their audience.

What we offer to the education industry?

  • Digital review
  • Social media marketing
  • Display advertising
  • Global SMS platform
  • Website analysis
  • Email marketing
  • Affiliate marketing
  • Pay per click (PPC)
  • 2-way SMS
  • Digital campaign planning
  • Search engine optimization (SEO)
  • Mobile marketing
  • SMS marketing

Wisoft ranks amongst the top digital marketing agencies in Dubai, United Arab Emirate and there’s a reason for that. In this technologically fast-changing era, you need the best and the best you’ll get when you contact us.

Our Partnerships




Manipal University Dubai, a leading university in UAE enables students to acquire self-directed learning and communication skills and the ability to integrate innovative concepts and ideas. The main goal of our engagement was to recruit students for various degree courses.