Customer Relationship Management (CRM) integration is a unique practice which deals with Integrating CRM software with a website or a set of applications. This practice has been beneficial to website owners as it provides a medium to access, process and retain customer information.
Increased Lead Generation: CRM Integration when done successfully across a brand’s enterprise, helps convert site visitors to leads.
Provides real-time Customer Insight: When a brand integrates CRM with its websites and applications across the entire enterprise, it gives up to date information about existing and prospective customers. This information is made available to all team members, wherever the information is sought. This feature makes it possible to analyze a customer’s online trends and behavior.
Smart and Easy Work: With the tremendous amount of information CRM integration makes available to the website owner; it becomes easier to work with the information.
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