World of Oud is a UAE-born fragrance brand built around one idea: pure oud, made instant. Founded by Prithvi Sunku and Wasiq Ahmed on the conviction that oud should be accessible without elaborate rituals, the brand crafted a modern, mess-free format that delivers the depth of traditional oud without the smoke, charcoal, or wait. Rooted in Middle Eastern heritage and built for a contemporary audience, World of Oud quickly became one of UAE's most recognized oud brands, selling exclusively direct-to-consumer online. - UAE's leading instant oud brand - D2C, online-only model - Heritage-rooted, modern format - Founded by fragrance enthusiasts with deep ties to Emirati culture

Website Audit and CRO - Conducted a thorough audit to identify where potential customers were dropping off. - Surfaced friction points across the full purchase journey, from product pages to checkout. - Implemented CRO fixes that improved the experience for both first-time and returning visitors. Creative Strategy and UGC That Actually Converts - Developed a story-led creative strategy with multiple angles, each mapped to a specific funnel stage. - Top-of-funnel content focused on brand awareness and educating new audiences on the instant oud format. - Mid and bottom-of-funnel creatives were built to drive consideration and purchase. Media Expansion Beyond Meta - Activity was initially concentrated on Meta alone. - Expanded into TikTok, opening the brand to a younger, highly engaged audience with strong fragrance purchase intent. - Built targeting around both demographic and psychographic profiles to match the right message to the right person at the right stage. Retention Infrastructure That Reduced Paid Dependency - Implemented Customer Engagement Platform through email and WhatsApp remarketing. - Set up automated flows for customer nurturing, abandoned cart recovery, and win-back sequences. - Created a retention layer that kept customers engaged between purchases and brought lapsed buyers back without additional ad spend. Saudi Arabia Market Expansion - With the UAE business stabilised and growing, supported World of Oud's entry into Saudi Arabia. - Opened a new revenue market with a localised strategy built on what was already working. Reporting via Groviaq - Used Groviaq, our in-house reporting and lead management tool, throughout the engagement. - Provided accurate attribution and real-time performance data accessible to both our team and the client at any point. - Removed guesswork from campaign decisions entirely.