VoomRide
Social Media Marketing
About the Client
VoomRide is a safety-focused, children-centred transportation service operated by vetted female drivers. The platform supports parents, caregivers, and students through scheduled rides, live tracking, and strong safety protocols. After becoming fully operational in Jordan, the brand expanded into KSA and needed strong digital support to build trust and scale fast.
The Challenge
VoomRide approached Wisoft with clear priorities and complex dual-sided growth needs.
• Build brand awareness in a competitive mobility sector.
• Onboard quality drivers while also attracting parents and caregivers at the same time.
• Strengthen the position of VoomRide as a trusted, women-led, safety-first service.
• Engage two very different audience groups across different markets.
• Prepare the brand for a strong KSA launch backed by data-driven validation.
• Build brand awareness in a competitive mobility sector.
• Onboard quality drivers while also attracting parents and caregivers at the same time.
• Strengthen the position of VoomRide as a trusted, women-led, safety-first service.
• Engage two very different audience groups across different markets.
• Prepare the brand for a strong KSA launch backed by data-driven validation.
Our Approach
Wisoft delivered a structured plan focused on trust, relevance, and conversion for both parents and drivers.
1. Dual funnel strategy
• Ran separate campaigns for driver acquisition and parent acquisition.
• Tailored narratives for each audience to address unique needs and concerns.
2. Trust-driven communication
• Highlighted core safety features, including vetted female drivers, live tracking, safety checks, and parent notifications.
• Created a clear and relatable narrative around women-led transport for children.
3. Authentic testimonials
• Produced driver testimonial videos filmed in real environments.
• Reinforced reliability and care through real stories, not scripted ads.
4. Performance-focused acquisition
• Launched and optimised app install campaigns in Amman.
• Executed driver acquisition campaigns that generated a high volume of qualified leads.
5. KSA market expansion support
• Ran Saudi pre-registration campaigns using insights from parent surveys and demand studies.
• Generated strong interest from Saudi women drivers and early parent sign-ups.
1. Dual funnel strategy
• Ran separate campaigns for driver acquisition and parent acquisition.
• Tailored narratives for each audience to address unique needs and concerns.
2. Trust-driven communication
• Highlighted core safety features, including vetted female drivers, live tracking, safety checks, and parent notifications.
• Created a clear and relatable narrative around women-led transport for children.
3. Authentic testimonials
• Produced driver testimonial videos filmed in real environments.
• Reinforced reliability and care through real stories, not scripted ads.
4. Performance-focused acquisition
• Launched and optimised app install campaigns in Amman.
• Executed driver acquisition campaigns that generated a high volume of qualified leads.
5. KSA market expansion support
• Ran Saudi pre-registration campaigns using insights from parent surveys and demand studies.
• Generated strong interest from Saudi women drivers and early parent sign-ups.
What We Achieved
• Clear increase in brand visibility among parents and drivers.
• Cost per install reduced to less than 20% of the regional average.
• Driver acquisition campaigns delivered the highest number of onboard-ready leads.
• Saudi pre-registrations reached more than 80% qualified drivers.
• Strengthened VoomRide’s presence across the UAE and KSA for both B2C and B2B sides.
• Cost per install reduced to less than 20% of the regional average.
• Driver acquisition campaigns delivered the highest number of onboard-ready leads.
• Saudi pre-registrations reached more than 80% qualified drivers.
• Strengthened VoomRide’s presence across the UAE and KSA for both B2C and B2B sides.