Priceless Med
Social Media Marketing
Overview
PricelessMed entered the UAE market with a new healthcare concept and zero awareness. The idea was strong, yet unfamiliar to hospitals and consumers. The brand needed to grow its presence in Dubai and Sharjah, attract hospitals, and build a clear understanding of its smart voucher system.
Wisoft Solutions partnered with PricelessMed during the earliest stage of the project, when the app was still under development. The goal was to create traction, explain the value of the platform, and reach both hospitals and end users at the same time.
Wisoft Solutions partnered with PricelessMed during the earliest stage of the project, when the app was still under development. The goal was to create traction, explain the value of the platform, and reach both hospitals and end users at the same time.
The Challenge
PricelessMed needed to address two very different groups.
Hospital leaders needed clarity on how the platform could support higher cash revenue, shorter billing cycles, and better utilisation of medical teams.
Consumers needed a simple explanation of how vouchers work and why they could save money across multiple services.
Other obstacles included:
+Low brand familiarity
+No prior social presence
+No existing audience to remarket to
+Need for rapid communication before the full app release
A complex healthcare model that required simple messaging for each segment Wisoft Solutions had to build trust quickly and present PricelessMed as a credible option for hospitals and users.
Hospital leaders needed clarity on how the platform could support higher cash revenue, shorter billing cycles, and better utilisation of medical teams.
Consumers needed a simple explanation of how vouchers work and why they could save money across multiple services.
Other obstacles included:
+Low brand familiarity
+No prior social presence
+No existing audience to remarket to
+Need for rapid communication before the full app release
A complex healthcare model that required simple messaging for each segment Wisoft Solutions had to build trust quickly and present PricelessMed as a credible option for hospitals and users.
The Strategy
• Built a segmented channel plan for each audience group.
• Used LinkedIn for hospital onboarding with content focused on revenue challenges, operational issues, and cash-based patient flow.
• Tailored messaging for CEOs, founders, medical directors, clinic managers, finance leaders, and marketing teams.
• Used Instagram for B2C awareness with a focus on savings, family convenience, and ease of use.
• Explained step-by-step voucher usage and highlighted services such as dental care, diagnostics, and wellness.
• Created a clear content structure with concept explanation posts, short educational videos, infographics, and feature-based content.
• Used influencers to reach multilingual expat groups seeking affordable healthcare services.
• Secured PR and media coverage to strengthen credibility.
• Used LinkedIn for hospital onboarding with content focused on revenue challenges, operational issues, and cash-based patient flow.
• Tailored messaging for CEOs, founders, medical directors, clinic managers, finance leaders, and marketing teams.
• Used Instagram for B2C awareness with a focus on savings, family convenience, and ease of use.
• Explained step-by-step voucher usage and highlighted services such as dental care, diagnostics, and wellness.
• Created a clear content structure with concept explanation posts, short educational videos, infographics, and feature-based content.
• Used influencers to reach multilingual expat groups seeking affordable healthcare services.
• Secured PR and media coverage to strengthen credibility.
Execution Highlights
• Strong audience segmentation across all content.
• Presence across multiple platforms.
• Educational messaging that simplified the concept.
• Influencer outreach for broader language and demographic reach.
• Media coverage to build authority.
• Consistent visual identity and tone.
• Built a communication foundation that supported long-term understanding of the brand.
• Presence across multiple platforms.
• Educational messaging that simplified the concept.
• Influencer outreach for broader language and demographic reach.
• Media coverage to build authority.
• Consistent visual identity and tone.
• Built a communication foundation that supported long-term understanding of the brand.
The Results
• Social channels grew from zero to active and engaged.
• Clear rise in awareness across hospitals and clinics.
• More than 2,500 app downloads within the first month.
• Five to six hospitals onboarded as partners.
• PricelessMed gained recognition as a new healthcare tech player.
• Clear rise in awareness across hospitals and clinics.
• More than 2,500 app downloads within the first month.
• Five to six hospitals onboarded as partners.
• PricelessMed gained recognition as a new healthcare tech player.