NMC MBZ
Performance Marketing
About the Client
NMC Royal Hospital in Mohammed Bin Zayed City is known for its strong commitment to care, clinical excellence, and community service. The hospital offers a wide range of medical and surgical services supported by advanced technology and a dedicated team. The leadership team wanted to reinforce its position as a trusted neighbourhood hospital and grow visibility for key departments across Abu Dhabi.
The Challenge
Wisoft was engaged to support four goals:
• Position the hospital as a trusted healthcare destination within the community.
• Increase visibility for priority departments, including Dermatology, Paediatrics, Surgery, and ObGyn.
• Strengthen the hospital’s social media presence with consistent and credible content.
• Drive quality leads that convert into appointments.
The hospital needed a partner who could understand its local audience, reflect its values, and build a communication style that matched its reputation for excellence and compassion.
• Position the hospital as a trusted healthcare destination within the community.
• Increase visibility for priority departments, including Dermatology, Paediatrics, Surgery, and ObGyn.
• Strengthen the hospital’s social media presence with consistent and credible content.
• Drive quality leads that convert into appointments.
The hospital needed a partner who could understand its local audience, reflect its values, and build a communication style that matched its reputation for excellence and compassion.
Our Approach
Wisoft created a tailored strategy that addressed the needs of both the hospital and its patients.
1. Department-focused campaigns
• Ran targeted paid campaigns for Dermatology, Surgery, Orthopaedics, Dentistry, and more.
• Reached hyperlocal segments within the catchment area.
• Aligned messaging with patient concerns and appointment intent.
2. Professional in hospital shoot
• Captured doctors, procedures, facilities, and patient journeys.
• Built visual trust through real environments and real teams.
• Ensured consistent branding across all assets.
3. Content that supports community trust
• Shared medical tips, awareness posts, and doctor-led education.
• Highlighted the hospital as a neighbourhood hub.
• Used patient testimonials to support confidence in care
4. Lead generation and performance marketing
• Ran high-intent campaigns for check-ups and speciality consultations.
• Built targeted funnels for appointment bookings.
• Used ongoing optimisation to keep lead quality strong.
5. Social media revamp
• Improved layouts with clean and consistent themes.
• Introduced medical storytelling to simplify complex topics.
• Boosted engagement through interactive stories and doctor content.
1. Department-focused campaigns
• Ran targeted paid campaigns for Dermatology, Surgery, Orthopaedics, Dentistry, and more.
• Reached hyperlocal segments within the catchment area.
• Aligned messaging with patient concerns and appointment intent.
2. Professional in hospital shoot
• Captured doctors, procedures, facilities, and patient journeys.
• Built visual trust through real environments and real teams.
• Ensured consistent branding across all assets.
3. Content that supports community trust
• Shared medical tips, awareness posts, and doctor-led education.
• Highlighted the hospital as a neighbourhood hub.
• Used patient testimonials to support confidence in care
4. Lead generation and performance marketing
• Ran high-intent campaigns for check-ups and speciality consultations.
• Built targeted funnels for appointment bookings.
• Used ongoing optimisation to keep lead quality strong.
5. Social media revamp
• Improved layouts with clean and consistent themes.
• Introduced medical storytelling to simplify complex topics.
• Boosted engagement through interactive stories and doctor content.
Results
Within a short period, the hospital recorded clear improvements.
• 20% increase in high-quality leads across key specialities.
• > 1500 monthly inquiries generated through targeted ads.
• Strong improvement in awareness through doctor videos and educational posts.
• 35% increase in Instagram followers and active engagement.
• 20% increase in high-quality leads across key specialities.
• > 1500 monthly inquiries generated through targeted ads.
• Strong improvement in awareness through doctor videos and educational posts.
• 35% increase in Instagram followers and active engagement.