KTI-Plersch
Social Media Marketing, Website Development, SEO, Email Marketing
ABOUT KTI
KTI-Plersch Kältetechnik GmbH is a Germany-based engineering company specializing in industrial refrigeration, flake ice systems, and cooling technologies for industries including seafood processing, food manufacturing, construction cooling, and industrial applications.
As part of its strategic expansion into India, KTI partnered with Wisoft Solutions to establish its complete digital presence in the Indian market. From building its corporate website and search presence to managing LinkedIn, executive branding, and email marketing, Wisoft developed an integrated digital ecosystem that positioned KTI for long-term business growth and industry visibility.
Highlights
- Global leader in industrial refrigeration and cooling technology
- Strategic expansion into the Indian market
- B2B engineering solutions across multiple industries
- Integrated digital transformation supporting international growth
Challenge
Although KTI had built a strong international reputation, it had little digital presence tailored to the Indian market. The company required a localized digital ecosystem capable of introducing its brand, showcasing its engineering expertise, and creating meaningful engagement with customers, distributors, and industrial stakeholders.
To support its market expansion, KTI needed more than a website, it needed a connected digital strategy that would strengthen brand awareness, establish credibility, and create multiple touchpoints with its target audience.
The objectives were to:
- Build a professional digital presence aligned with KTI's global engineering reputation
- Increase visibility among industrial buyers and decision-makers
- Strengthen communication with customers, distributors, and partners
- Position KTI as a trusted engineering leader in the Indian market
- Create scalable digital channels to support long-term business growth
Our Solution
Rather than implementing isolated marketing activities, Wisoft developed a complete digital ecosystem for KTI's expansion into India. Our strategy combined website development, search optimization, LinkedIn management, executive branding, and personalized email marketing to establish a strong and consistent digital presence across every major customer touchpoint.
Website Design & Development
We designed and developed a modern corporate website that clearly communicates KTI's engineering expertise, technologies, and industrial solutions. Built with user experience and scalability in mind, the website serves as the foundation of KTI's digital presence while supporting future business development across international markets.
Corporate LinkedIn Strategy
Recognizing LinkedIn as a key platform for industrial decision-makers, we developed and managed KTI's corporate LinkedIn presence through a structured content strategy focused on engineering expertise, technology innovations, exhibitions, projects, and company milestones.
This helped increase brand visibility while maintaining consistent engagement with industry professionals.
Executive LinkedIn Positioning
To strengthen trust and credibility, Wisoft Solutions positioned KTI's executive leadership through strategic LinkedIn personal branding for the CEO and CFO.
By sharing company achievements, industry insights, and technical expertise, we reinforced KTI's authority while building stronger relationships with engineering and business communities.
Email Marketing & Industry Communication
We designed professional email templates and executed personalized email marketing campaigns targeting customers, distributors, and industry stakeholders.
Campaigns included:
- Corporate newsletters
- Product and technology updates
- Exhibition and event announcements
- Industry insights
- Business communications
This enabled KTI to maintain consistent communication while driving exceptional engagement across its audience.
SEO & Digital Content Strategy
To support long-term discoverability, we optimized website content and developed search-friendly technical content aligned with how industrial buyers research refrigeration and cooling solutions online.
This strengthened KTI's digital foundation while supporting future organic growth.
Results and Milestones
By combining website development, SEO, LinkedIn marketing, executive branding, and personalized email marketing, Wisoft Solutions helped KTI establish a scalable digital ecosystem that increased visibility, strengthened engagement, and supported business expansion into India.
| Metrics | Results | What Drove It |
|---|---|---|
| Email Marketing Performance | Up to 75% open rate and 68% click rate | Personalized content, professionally designed email templates, audience segmentation, and relevant industry communications. |
| Organic LinkedIn Visibility | 15k+ organic impressions | Consistent corporate content, executive thought leadership, and regular updates on projects, exhibitions, and innovations. |
| Organic Page Visitors | 452+ unique visitors | Increased brand awareness driven by consistent content and improved corporate visibility. |
| Email Retention | Less than 1% unsubscribe rate across campaigns | High-value content, audience segmentation, and personalized communication. |
| Digital Transformation | Established a fully integrated digital ecosystem supporting international expansion | Website development, SEO, LinkedIn management, executive branding, and personalized email marketing working together. |