Finsai Trade
Performance Marketing
About the Client
Finsai Trade is a modern trading platform for Forex, Crypto, Indices, and Metals. The brand focuses on speed, security, and fair pricing. It serves a diverse audience ranging from new investors to experienced traders and global professionals who value a regulated and transparent platform.
The Challenge
Finsai Trade approached Wisoft with clear objectives and specific hurdles.
- Needed to build trust in a crowded and compliance-heavy trading market.
- Lacked a public spokesperson, making credibility more difficult to establish.
- Needed rapid community growth, especially on Telegram, where traders expect real-time communication.
- Engagement on existing platforms was low.
- Required presence across Meta, LinkedIn, Telegram, and Twitter with tailored content for each.
- Needed to educate beginners while still appealing to experienced traders.
Wisoft had to elevate the brand’s personality, simplify complex topics, and create a communication ecosystem that strengthened trust.
Our Approach
Wisoft implemented a structured strategy designed to humanise the brand, grow community channels, and strengthen confidence in the platform.
1. Added personality through relatable content
- Created AI-based videos with natural voiceovers for a warm and approachable feel.
- Used simple explanations for complex trading concepts to support beginners.
2. Multi-level awareness strategy
- Ran brand awareness campaigns to increase recognition across multiple regions.
- Highlighted key USPs such as 0 swap fees, secure architecture, negative balance protection, and 24/7 support.
3. Weekly engagement activities
- Designed interactive content to boost participation.
- Introduced the “Bonus Hour Challenge” to drive immediate activity and onboarding.
4. Platform-specific content plans
- Meta for broad visibility and conversions.
- Telegram for community strength and daily updates.
- Twitter for market commentary and trader engagement.
- LinkedIn for credibility and B2B interest, including IBs and affiliates.
5. Consistent posting and education
- Shared trading guides, platform features, and security highlights.
- Positioned Finsai Trade as helpful and reliable for both beginners and experienced traders.
6. Influencer collaborations
- Partnered with trading creators to build trust.
- Directed followers into the Telegram group for stronger retention.
Results
The strategy produced measurable growth across platforms and community channels.
- 60 per cent overall social growth.
- More than 1,000 new Telegram members added.
- Strong rise in engagement through challenges and interactive posts.
- Steady flow of new user registrations during campaign periods.