DR. Mahesh Dhanjee
SEO
About Dr Mahesh Dhanjee
Dr. Mahesh K Dhanjee is a Dubai-based urologist with a digital presence designed to help patients discover relevant urology services and connect with his practice across two Google Business Profiles, including a profile associated with Mediclinic Dubai Mall.
Highlights
- Specialist healthcare SEO in a competitive Dubai search market
- Two Google Business Profiles managed as part of one local visibility strategy
- 138 keywords tracked across urology conditions, treatments, symptoms, and specialist searches
- Ongoing technical, content, and local SEO improvements
- Performance tracked across organic traffic, tracked clicks, keyword rankings, GMB discovery, and patient actions
Challenge
At the start of the reporting period, organic traffic was recorded at 96 in December 2023, while only one tracked keyword ranked in Google’s Top 10. This created a clear opportunity to expand non-branded discovery, strengthen first-page keyword coverage, and build a more technically robust search presence.
Key barriers identified
- Technical foundation: The recorded SEO work covered 404 URLs, robots.txt, broken internal links, schema, toxic backlinks, and Search Console/SEMrush issues.
- Content depth: Service-page structure, blog organisation, internal linking, sitemap inclusion, and search-intent coverage required continued development.
- Local conversion: Two profiles required consistent posts, review responses, and optimisation to create clearer pathways from discovery to action.
Our Solution
Wisoft Solutions implemented a connected SEO and local-search programme that addressed the website, content ecosystem, keyword visibility, and both Google Business Profiles as one performance system.
Technical SEO & Website Structure
Restructured service-page content, redirected 404 URLs, resolved page-not-found issues, corrected robots.txt configuration, updated schema markup, fixed broken internal links, disavowed toxic backlinks, and addressed recurring SEMrush and Google Search Console errors.
On-Page SEO & Conversion Relevance
Updated meta tags, service-page titles and descriptions, and internal-linking recommendations. It also included dedicated male and female urology pages to build clearer search relevance for priority patient needs.
Content & Blog Growth
Published two blogs per month, organised blog categories, added blog URLs to the sitemap, strengthened blog interlinking, and refreshed content using relevant People Also Ask questions to broaden intent coverage.
Keyword Strategy & Performance Tracking
Tracked 138 keywords across specialist, condition, symptom, and treatment queries. Monthly ranking analysis measured movement across Top 1–5, Top 6–10, Top 11–20, and lower-ranking keyword groups.
Local SEO & Google Business Profile Management
Regularly optimised both profiles, published weekly GMB posts, responded to reviews, and shared recommendations to increase review volume, creating more opportunities for users to call, request directions, or visit the website.
Results and Milestones
By combining technical SEO, content optimisation, keyword tracking, and ongoing Google Business Profile management, Wisoft Solutions built a stronger search ecosystem. The result was broader search visibility accompanied by substantial growth in organic traffic, calls, direction requests, and other measurable Google Business Profile actions.
| Metrics | Results | What Drove It |
|---|---|---|
| Monthly Organic Traffic | 212.5% increase | Technical SEO, service-page optimisation, consistent blogs, stronger internal linking, and ongoing content updates. |
| Monthly GMB Customer Actions | 213.1% increase | Greater local discovery combined with clear pathways to call, request directions, or visit the website. |
| Monthly Local Discovery | 162.9% increase | Ongoing optimisation of two Google Business Profiles, weekly posts, review responses, and coordinated technical and content SEO. |
| Monthly Calls and Directions | 528.6% & 185.4% increase respectively | Sustained Search and Maps visibility among high-intent local users across both profiles. |
| Monthly Tracked Clicks | 250% increase | Higher organic visibility, stronger service relevance, and expanded keyword coverage created more opportunities for website action. |