OWIS Riyadh
Social Media Marketing
Brand Overview
OWIS Riyadh is a premier international school dedicated to providing affordable, world-class education across kindergarten, primary school, and middle school levels. Their American curriculum emphasizes inquiry-based learning and promotes creativity, collaboration and reflective life-long education. OWIS focuses on building a strong value system as part of kindergarten education and the IB PYP curriculum helps foster a multicultural global outlook in young learners through diverse and mindful pedagogy
Project Overview
Our mission was clear: enhance OWIS's presence and performance on Google and Facebook to attract more students to its Riyadh campus. We aimed to make the best use of the budget through targeted social media lead generation, ensuring top-quality leads while keeping a close eye on costs.
Our Approach
Smart Strategies Tailored for Each Platform
+ Google Ads
We invested heavily in Google Ads because of its wide reach. By picking the right keywords, crafting compelling ad copy, and fine-tuning targeting, we aimed to boost ad quality and lower costs.
+ Facebook Ads
Facebook offered a chance to reach a diverse audience. We focused on catchy ads and engaging content, constantly monitoring performance to ensure we were getting the most out of our budget.
+ Google Ads
We invested heavily in Google Ads because of its wide reach. By picking the right keywords, crafting compelling ad copy, and fine-tuning targeting, we aimed to boost ad quality and lower costs.
+ Facebook Ads
Facebook offered a chance to reach a diverse audience. We focused on catchy ads and engaging content, constantly monitoring performance to ensure we were getting the most out of our budget.
Results and Milestones
+ Our performance metrics demonstrate a consistent trend of surpassing lead targets by over 30% on a month-to-month basis.
+ Moreover, our strategic optimizations have yielded a notable reduction in Google Ads Cost Per Lead (CPL) by 6-7% incrementally.
+ Furthermore, our efforts have resulted in a remarkable 81% increase in conversions compared to previous years, achieved through prudent cost management practices.
+ Additionally, our focused initiatives have led to a significant enhancement in the conversion rate, scaling it from 2.5% to 4.27%, while upholding consistency in our outcomes.
Thanks to smart strategies and a data-driven approach, we've supercharged OWIS's ad performance. By focusing on simple, targeted strategies and increasing organic search visibility, we have attracted high-quality leads at a lower cost. With continued optimization and attention to detail, OWIS is set up for even greater success in attracting top-notch students to its campuses worldwide.
+ Moreover, our strategic optimizations have yielded a notable reduction in Google Ads Cost Per Lead (CPL) by 6-7% incrementally.
+ Furthermore, our efforts have resulted in a remarkable 81% increase in conversions compared to previous years, achieved through prudent cost management practices.
+ Additionally, our focused initiatives have led to a significant enhancement in the conversion rate, scaling it from 2.5% to 4.27%, while upholding consistency in our outcomes.
Thanks to smart strategies and a data-driven approach, we've supercharged OWIS's ad performance. By focusing on simple, targeted strategies and increasing organic search visibility, we have attracted high-quality leads at a lower cost. With continued optimization and attention to detail, OWIS is set up for even greater success in attracting top-notch students to its campuses worldwide.