OWIS Riyadh
Social Media Marketing
Brand Overview
OWIS Riyadh is a premier international school dedicated to providing affordable, world-class education across kindergarten, primary school, and middle school levels. Their American curriculum emphasizes inquiry-based learning and promotes creativity, collaboration and reflective life-long education. OWIS focuses on building a strong value system as part of kindergarten education and the IB PYP curriculum helps foster a multicultural global outlook in young learners through diverse and mindful pedagogy
Project Overview
Our mission was clear: enhance OWIS's presence and performance on Google and Facebook to attract more students to its Riyadh campus. We aimed to make the best use of the budget through <a href="https://www.wisoftsolutions.com/services/social-media-marketing-dubai">targeted social media lead generation</a>, ensuring top-quality leads while keeping a close eye on costs.
Our Approach
Smart Strategies Tailored for Each Platform <br/><br/>
- Google Ads <br/><br/> We invested heavily in Google Ads because of its wide reach. By picking the right keywords, crafting compelling ad copy, and fine-tuning targeting, we aimed to boost ad quality and lower costs. <br/><br/>
- Facebook Ads <br/><br/> Facebook offered a chance to reach a diverse audience. We focused on catchy ads and engaging content, constantly monitoring performance to ensure we were getting the most out of our budget.
Results and Milestones
- Our performance metrics demonstrate a consistent trend of surpassing lead targets by over 30% on a month-to-month basis. <br/>
- Moreover, our strategic optimizations have yielded a notable reduction in Google Ads Cost Per Lead (CPL) by 6-7% incrementally. <br/>
- Furthermore, our efforts have resulted in a remarkable 81% increase in conversions compared to previous years, achieved through prudent cost management practices. <br/>
- Additionally, our focused initiatives have led to a significant enhancement in the conversion rate, scaling it from 2.5% to 4.27%, while upholding consistency in our outcomes. <br/><br/> Thanks to smart strategies and a data-driven approach, we've supercharged OWIS's ad performance. By focusing on simple, targeted strategies and <a href="https://www.wisoftsolutions.com/services/seo-agency-dubai">increasing organic search visibility</a>, we have attracted high-quality leads at a lower cost. With continued optimization and attention to detail, OWIS is set up for even greater success in attracting top-notch students to its campuses worldwide.