Avira Diamonds
Social Media Marketing
About the Client
Avira Diamonds is a modern, ethical luxury brand offering premium lab-grown diamonds. The brand speaks to conscious buyers who want brilliance, purpose, and elegance. While Avira had a strong presence in India, it needed to establish credibility in Dubai and connect with both Emirati and expat communities. The goal was to drive awareness, trust, and in-store footfall.
The Challenge
Avira partnered with Wisoft to address several core objectives.
• Build brand presence in the UAE market from scratch.
• Create visibility among Emiratis and key expat groups.
• Educate consumers about lab-grown diamonds, quality, and value.
• Improve footfall at the Dubai branch.
• Strengthen store location awareness.
• Build trust through consistent messaging and cultural alignment.
• Build brand presence in the UAE market from scratch.
• Create visibility among Emiratis and key expat groups.
• Educate consumers about lab-grown diamonds, quality, and value.
• Improve footfall at the Dubai branch.
• Strengthen store location awareness.
• Build trust through consistent messaging and cultural alignment.
Our Approach
Wisoft designed a strategy that built emotional connection, cultural fit, and educational clarity.
1. Brand positioning and messaging foundation
• Created a detailed brand definition and messaging guideline.
• Shaped the voice around conscious luxury and empowerment.
• Crafted the narrative for the “She is Avira” platform.
2. UAE-focused brand awareness campaign
• Tailored visuals and messaging for Dubai’s luxury audience.
• Highlighted key themes such as ethical elegance, choice, and innovation.
3. Educational content strategy
• Explained how lab-grown diamonds are created.
• Highlighted quality, value, sustainability, and affordability.
• Addressed common concerns through clear and simple posts.
4. Influencer partnerships across communities
• Collaborated with influencers representing Arab, Indian, Filipino, and Western audiences.
• Delivered authentic reviews and relatable storytelling.
• Ensured multilingual coverage to widen trust.
5. Premium photo and video production
• Shot branded content in upscale settings.
• Used local models to strengthen cultural relevance.
• Created aspirational yet relatable brand visuals.
6. Store location reinforcement
• Placed clear store location details on all creatives.
• Used consistent reminders to boost walk-ins.
1. Brand positioning and messaging foundation
• Created a detailed brand definition and messaging guideline.
• Shaped the voice around conscious luxury and empowerment.
• Crafted the narrative for the “She is Avira” platform.
2. UAE-focused brand awareness campaign
• Tailored visuals and messaging for Dubai’s luxury audience.
• Highlighted key themes such as ethical elegance, choice, and innovation.
3. Educational content strategy
• Explained how lab-grown diamonds are created.
• Highlighted quality, value, sustainability, and affordability.
• Addressed common concerns through clear and simple posts.
4. Influencer partnerships across communities
• Collaborated with influencers representing Arab, Indian, Filipino, and Western audiences.
• Delivered authentic reviews and relatable storytelling.
• Ensured multilingual coverage to widen trust.
5. Premium photo and video production
• Shot branded content in upscale settings.
• Used local models to strengthen cultural relevance.
• Created aspirational yet relatable brand visuals.
6. Store location reinforcement
• Placed clear store location details on all creatives.
• Used consistent reminders to boost walk-ins.
What We Achieved
• 40% growth across all social platforms within the first month.
• Noticeable rise in footfall at the Dubai store.
• Inquiries received from diverse nationalities across the UAE.
• 20% of growth tied directly to influencer partnerships.
• Positioned Avira Diamonds as a premium and trusted lab-grown diamond brand in Dubai.
• Noticeable rise in footfall at the Dubai store.
• Inquiries received from diverse nationalities across the UAE.
• 20% of growth tied directly to influencer partnerships.
• Positioned Avira Diamonds as a premium and trusted lab-grown diamond brand in Dubai.