ActivOrbit
Performance Marketing & Website Development
About ActivOrbit
ActivOrbit is a modern fitness destination focused on helping individuals achieve their health and fitness goals through expert personal training, strength programs, and a results-driven approach. Built around personalised coaching and community engagement, ActivOrbit delivers tailored fitness experiences designed for long-term success.
Challenge
As a newly launched gym, ActivOrbit needed to establish its digital presence from the ground up while generating immediate enquiries within a highly targeted local market.
The project objectives were:
- Build a high-converting website within a 1-month timeline.
- Generate qualified membership and personal training leads.
- Target users located within a 2–5 km radius of the gym.
- Build brand awareness among local audiences.
- Create a scalable marketing system capable of supporting future growth.
Our Solution
High-Converting Website
We designed and developed a responsive, conversion-focused website that reflected ActivOrbit's brand while encouraging users to enquire, book consultations, and explore membership options. Every page was structured to maximise lead generation and create a seamless user experience.
Hyperlocal Performance Marketing
To maximise budget efficiency, campaigns were strategically targeted within a 2–5 km radius of the gym. This hyperlocal approach ensured advertising spend reached audiences with the highest likelihood of becoming members.
Full-Funnel Campaign Strategy
Instead of focusing solely on lead generation, we built a complete customer acquisition funnel that nurtured users at every stage of their journey.
Our campaign strategy included:
- Awareness Campaigns to introduce ActivOrbit to the local community.
- Video Campaigns showcasing the gym, trainers, facilities, and fitness experience.
- Audience Building to engage new users and create remarketing pools.
- Retargeting Campaigns to reconnect with users who had previously interacted with the brand.
- Lead Generation Campaigns optimised to convert interested prospects into membership enquiries.
- This layered strategy improved audience quality while increasing conversion potential.
Real-Time Campaign Optimisation with Groviaq
To deliver complete transparency, we integrated Groviaq, Wisoft Solutions' proprietary reporting platform.
Groviaq enabled:
- Live campaign performance tracking
- Real-time lead monitoring
- Faster client feedback and approvals
- Continuous campaign optimisation
- Smarter data-driven decision making
This allowed campaigns to be refined quickly, improving performance throughout the project lifecycle.
Results and Milestones
By combining technical SEO, content optimisation, keyword tracking, and ongoing Google Business Profile management, Wisoft Solutions built a stronger search ecosystem. The result was broader search visibility accompanied by substantial growth in organic traffic, calls, direction requests, and other measurable Google Business Profile actions.
| Metrics | Results | What Drove It |
|---|---|---|
| Marketing Qualified Lead (MQL) Rate | 62% achieved | Leveraged hyperlocal targeting within a 2–5 km radius, audience segmentation, and continuous campaign optimisation to improve lead quality. |
| Appointment Booking Rate | 32% achieved | Built a high-converting website with clear CTAs and an optimised lead journey, ensuring enquiries translated into booked consultations. |
| Qualified leads | 100+ leads | Implemented a full-funnel Meta Ads strategy combining awareness, video, retargeting, and lead generation campaigns to consistently attract high-intent prospects. |