10 Techniques To Get More Customer Reviews For Your Local Business

Introduction 

For any business to thrive there are few things as important as customer satisfaction. If the person you have sold your product to isn’t satisfied, chances are your product might not have a long life. 

If you are here, you probably already have a successful product but are unable to utilize the good reviews to your advantage. Or worse yet, you simply aren’t getting enough reviews despite sales. This can cause a certain hindrance. One is that while you might be getting the sales you will not be increasing as much. Without customer reviews to go off it, new customers will rarely purchase your product. 

It is for this exact reason that we at Wisoft have compiled this guide. We will tell you why reviews matter, and the statistics behind them, answer simple FAQs, and give you 10 techniques that will help you gather more reviews. We also cover the specifics behind GMB reviews.

Why do reviews matter?  

It is simple, when we are buying things online or in a store, we don’t really know a lot about them, especially if it is a new product. How do we make an informed decision? Through product reviews of course. One of the ways is through GMB reviews or Google My Business reviews. 

The difference between reviews and marketing is that reviews are direct feedback from the customers. There is a sense of authenticity and honesty in the feedback that marketing cannot replicate. Reviews also reveal the flaws that the product may possess. In modern times, word of mouth has been replaced by customer reviews. They can make a huge impact on sales.

Statistics behind reviews

Here are some fascinating statistics behind reviews:

1. When shopping more than 99% of people read reviews
2. Nearly 80% of people trust online reviews as much as recommendations
3. Less than 14% would consider using a business with two-star reviews or fewer.
4. More than 90% of customers said a positive review helped them support the business.

FAQs

Is Google my business completely free?

Yes, it is absolutely a free-to-use tool. Through it, you can aggregate GMB reviews.

Why can't I see my reviews on my Google business page?

While it may be an issue in the backend, more than most times you cannot see Google My Business reviews because of the fact that they were removed for violating Google’s policies such as containing inappropriate content or spam.

Is Google my business the same as Google reviews?

No GMB reviews or Google My Business reviews and Google Reviews are two separate entities from the search engine giant.

How do I see Google business reviews?

The best way to see Google My Business reviews is by logging onto the GMB site and you can manage the reviews from the dashboard itself.

10  techniques to help get more customer reviews for your local business

Now, let’s take a look at 10 techniques that will help you get more customer reviews. 

1. Collecting email IDs during a billing 

When a business asks a customer for their phone number and email during the billing experience tells you a lot about how satisfied they are with the purchase. If they give it willingly, chances are they will also give you a glowing review. Do follow up a week later and politely ask them to review the product on your website. At Wisoft, we insist that you use Google’s guidelines on how to solicit reviews. 

2. Verbal communication surrounding the importance of feedback 

Your employees should be aware of effective communication and should routinely communicate with the customer about the importance of a review. 

3. Usage of placards to indicate the importance of reviews

A great way to get GMB reviews is by putting placards in the right places. Things such as banners and flyers on the window sill can help you get those all-important reviews.  

4. Add reminders to review on your website 

Use call-to-action buttons and pop-ups to push your customers to leave reviews and lead them to your Google reviews page. It doesn’t have to be annoying, it just has to be straightforward. We at Wisoft have spent years perfecting this formula and helping your business maximize reviews.   

5. Give rewards and incentives on reviews for future purchases 

By offering customers discounts and small coupons, you are encouraging them to make purchases later. And the best way to offer them a coupon is in exchange for a review. 

This is one of the best ways to get Google My Business reviews for your product. 

6. Respond to all reviews, positive and negative 

If you have the time, personalize your response. Even if you don’t; a response is seen that the brand and business value their customers. 

7. Utilize social media to its fullest 

The advantage of social media is that you can gather opinions. By posting polls and specific questions on places such as Facebook, Instagram, and Twitter, you can get targeted reviews.  

8. Make the shopping experience for every customer as good as you can

Always aim to exceed the expectations of your customers. This way they will be delighted with the purchase and usage experience, which in turn will encourage them to leave glowing reviews. 

9. Put your reviews where your customers can see them 

By putting reviews directly on your homepage, you are encouraging new visitors to read more about the product and even make a decision. This tactic can help secure those customers who were already considering buying your product.  

10. Ask the appropriate questions 

Learn what your target audience is interested in, what their big concerns are, and what they are looking for in your products. Then by asking them appropriate questions, you will be able to get valuable reviews. 

Conclusion  

In conclusion, customer reviews are crucial for local SEO in Dubai. They build trust and influence buying decisions. Our ten techniques can help you gather more reviews and boost your business. Embrace reviews, engage with customers, and partner with Wisoft for expert guidance. Elevate your local business in Dubai through the power of customer feedback.