Do you own a physical store? Many brick-and-mortar businesses do not pay much attention to their online presence as they should. After all, the heart of their business is foot traffic, not online sales. Roughly 85 to 95 percent of consumers engage with brands using local listings, local pages, and other local assets. When fast-food chain Wendy’s optimized their ads for local, they saw a 27% increase in engagement with their ad campaigns. But, you do not need the resources (or budget) of Wendy’s to get more store walk-ins. With Wisoft lead generation company by your side, practically any retail business can increase in-store traffic and sales through advanced lead generation tactics.