The objective of social media campaign varies with brands. It can be for sales, brand engagement or awareness creation. In order to drive success with a social media campaign, deploying an effective social media marketing tool is extremely crucial. Determining the right tool is quite a challenging task. The tool that your business is going to use should offer real-time statistics on the engagement rate, provision to schedule posts and deliver advanced analytics.
In this post, we are highlighting the four best social media marketing tools that augurs well for achieving your social objectives and through which brand managers can obtain insights and suggestions for better performance.
1. Simply Measured
Simply Measured is a far-sighted social media marketing tool that gives complete analytical insights of various social media campaigns. Perhaps, by using this tool, marketing managers can take better decisions and accordingly leverage the right social channel that is offering better traction.
Through simply measured, social media marketers can identify the content and the respective campaigns that produce better results. The insights provided by this tool will enable marketing managers to invest in the right result-producing campaign and pause the campaigns that are ineffective. Simply measured gives clear insights on how the content is utilized and shared. Furthermore, the insights will help campaign managers to decipher how the content gets converted to web traffic and the amount of revenue generated by each campaign. In fact, it also helps to identify the influencers.
Simply measured has the become the most sought after social media marketing tool because of its easy-to-use interface.
Hootsuite is one such social media marketing tool that is in use across a diverse range of companies. This tool offers provision to read messages, schedule posts, post updates, and to view statistics. It has a one-stop interface for managing multiple social media channels. It is most liked by many social media managers since it contains a unique feature of scheduling posts in advance across social channels. Its analytical insights give a clear picture of the number of clicks received for each campaign which is represented in a reader-friendly format. The other extraordinary feature in Hootsuite is that of the provision to track the users frequently used key phrases and terms in their posts. Campaign managers can seize this opportunity by targeting personalized ads.
Agorapulse is a social media marketing tool that is recommended for small business owners. It is well-identified for its comparative statistics. This tool performs a comprehensive analysis of the Facebook page and draws comparison with the Facebook pages of other companies that have an equal number of fans. This feature is referred to as Agorapulse Barometer. The insights page consists of statistics pertaining to the average number of fans for whom your content got reached, engagement rate and the organic reach. This social media marketing tool has an interesting feature that is liked by most social media managers. And, that is the apps section. Through app section, campaign managers can run contests, conduct quizzes, and give coupons. With Agorapulse, small businesses can enhance the engagement rate.
Likealyzer will perform a complete health check of the Facebook page. This social media tool is primarily used for competitive research and has its own scoring system. It offers suggestions to enhance the interaction rate with existing and prospective customers. The instant review page offers insights on your focus area and relevant feedback. Likealyzer offers real-time statistics on the Facebook page and gives a provision to monitor and analyze the efforts with that of your other competitors. This tool is for free of cost and can be used by beginners and social media experts as well.
Need assistance in using these social media marketing tools?