Social media has become the main source of everything. Nowadays, social media is everything considering the fact that we lead a digital life! Whoever said social media is only for millennials was absolutely wrong. No matter the age, you just cannot ignore the importance of social media.
Social media has become so important that it also affects the business impact making it an essential for people of all ages. All the generations have started using social media for business because there is no better way than social media to build your network. Most of us believe that it is the millennials who spend most of their time on social media. However, reports say that Gen Xers spend more time than the millennials on social media. Facebook is considered to be the most commonly used and the most favorite social media platform among all the generations. Thus, ranking the first among the other platforms. Even though Facebook stands as the most favorite among all the generations, Facebook has found to be more popular with non-millennials than with millennials. Whereas, other social media platforms like Snapchat, Instagram, Twitter, and LinkedIn were found to be popular among millennials than non-millennials.
Now, let us have a look at some interesting differences of how Millennials, Gen Xers and baby boomers and their social media usage according to a recent research. Gen Xers were found to spend an average of 7 hours a week on social media networks. Whereas, Millennials spend about 6 hours and baby boomers spend remarkably not so much time on the networks, approximately 4 hours a week. Survey also says that it is mostly women who use social media more than men.
Gen Xers are more likely to look at social media for news or a product review because social media is more than just interaction between people. Gen Xers rely only on social media before they buy any product or proceed with a service. Thus, making Advertising on social media mandatory. Also, it is true that news awareness on Facebook spreads much faster than on any news websites.
Research also says that the percentage of those interacting with the television on Facebook is 42 percent of Gen Xers and only 40 percent of millennials. Also, the percentage of how Millennials connect with people on social media has comparatively decreased. Clearly, the generation most addicted to smartphones and hence social media is the Gen Xers. Although it was the millennials who mastered social media, it is the Generation X who uses it the most. Owing to the above statistics, the assumption that social media is only for millennials stays no more.
Now that we know social media is for all the generations, it is important to boom your business by marketing through social media. To get the best of social media marketing,