Digital Marketing is growing in leaps and bounds in the middle east and the increase in the number of digital marketing agencies in the past five years is a standing testimony to the fact. To survive this highly competitive market the marketing agencies are researching and brainstorming new and innovative methods to keep their customers engaged and interested. Digital Marketing is growing and there is no denying the fact, so it is always advisable to keep up with the new and the latest trend in the market.
The top 5 Marketing trends in 2016 that is influencing the digital market in the middle east are:
- Killer Content
The best and the most impactful way you can reach your target customers is by using content that is not only attractive but also influential. Content has always had the power to make or break your brand. So it is very important to make your content subtle but at the same time persuasive. A good content acts as a source of information to prospective clients, helps to build trust with new clients and boost the brand value and image of existing clients. The key to killer content is making it interactive and engaging not just with words but with pictures and images like infographics, videos, surveys, contests, etc.
- Mobile Influence
Since the advent of smartphones, it has acted as a boon to the digital marketing industry. Research has shown that more than 75% of consumers in the middle east use their smartphones to conduct marketing research. So any digital industry with a strong mobile marketing base stands to achieve an undivided hold on the market. Mobile marketing is fairy the easiest way to attract and engage with customers. Today’s mobile statistics across the UAE show some amazing numbers that encourage mobile marketing while promising that it remains on trend for the next coming years.
- Video Power
Visual media have always had a better power in influencing people than any other medium. So it is no wonder that about 88% of people in the middle east use educational videos to learn about the various products they are interested in. YouTube has become a popular channel where you can motivate and inspire your customers in a more dramatic way. Social Media sites like Facebook, Twitter and LinkedIn have also started using the power of videos in their marketing strategy. A perfectly designed video is the best marketing strategy you can device for your customers.
- Facebook Messenger
The fairly latest trend in digital marketing that started in 2015 was the Facebook messaging service and has caused quite an impact in the marketing world already. Since social media is the current addiction of today’s world this messaging service acts as a strong medium to market your products. It acts as a live chat where you can get in touch with the interested customers and influence or provide information about your products or services. It has amazing features that have fairly taken the digital Marketing industry by storm to the delight of marketers looking for new and ingenious ways to highlight their products.
- Social Media Ads
Global research on the latest marketing trends has predicted that by 2017 social media ads will most likely take over the other conventional methods of advertising. That is mainly because of the influence of social media in today’s society and the impact it has on the lives of the people. This massive command that social media has on the market has allowed them to be the ideal source in marketing products. Innovative strategies in social media ads will definitely have a greater impact in the marketing world in the future to come.
The world is going digital and there is no doubt about it. So companies need to update themselves with the latest and the most effective marketing solutions and embrace them to remain in the running in this highly competitive market.