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Manipal University Case Study

Manipal University Case Study

About Manipal University

Manipal University is one of the largest private universities in India that established its presence in Dubai in the year 2000. At present, the university enrolls over 1,500 students from 26 nations across the globe. An Indian multi-disciplinary University in the region, it has a sprawling campus spread over 750,000 sq. ft. in area with cutting-edge and digitally enhanced infrastructure.

Manipal University Logo
Manipal University Objectives


Manipal University Dubai, a leading university in UAE enables students to acquire self-directed learning and communication skills and the ability to integrate innovative concepts and ideas. Their main goals was to recruit students for various degree courses in B.Sc., B.Tech, BBA, Engineering etc. The University was proposing to secure successful enrolments within a period of two months. Achieving this goal took extensive planning, marketing of the brand and execution across several different platforms.

Services used for the project

There are many digital marketing services that are available online. But for customers like Manipal University Dubai, we had to strategize and find the right platform to carry it out effectively. We at Wisoft Solutions are adept in identifying the best platform that will fulfill our client's needs. We had adopted a two-pronged approach by targeting Indian parents in UAE and the GCC region by:

  • Google AdWords - Search Engines, Display Ads, Remarketing Campaigns, Gmail Sponsored Promotions
  • Paid Social Media Campaigns - Facebook and Instagram
  • Email Marketing
  • Programmatic Ad Networks
Manipal University Digital Marketing Services

Key Result

  • 1000+ student registrations across 10 Indian cities
  • 1300+ leads from campaigns run across the GCC & UAE region
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