KPI-Driven Social Media Marketing: Start Tracking Performance Now

Jan 12 2023 01:01:37 / By Wisoft Solutions

How do you know if your social media campaigns are giving you the returns you want? Creating an effective social media marketing strategy is not easy. It requires setting up your account, writing posts that interest your target audience, and finding ways to measure your success. Social media can be a powerful tool for growth, but it also requires strategic planning and measurement to ensure success. In this article, discover how you can use key performance indicators (KPIs) to track your social media marketing performance and make sure that you don’t miss out on any opportunities.

What makes a good social media marketing strategy? 

Social media is a great tool to reach old and new customers and keep growing your brand. Even the best social media marketing agency in Dubai will have many different strategies, but maybe not all of them are meant for your business. It’s important that you know which one works for you, which you can begin planning by choosing from these popular social media marketing goals:

  1. Brand Awareness: A major goal of any social media marketing strategy is to make your business a familiar name among consumers. This can be done by creating high-quality content that is shareable and by being active on various social media platforms. 
  2. Brand Audience: While not all businesses use social media for sales, it can be an effective way to increase revenue. This can be done by promoting special offers and discounts, or by using social media as a platform to sell products and services directly. 
  1. Brand Engagement: Engagement is another key metric for social media success. This means creating content that encourages people to like, comment, and share. It also means responding to comments and messages in a timely manner. 
  2. Lead Generation: Consumers don’t make a purchase decision by chance. We need to reach them at the time they are seeking your specialized services. This can be done by creating targeted ads and by providing valuable content that encourages people to sign up for your email list or contact you for more information. Combining any one or two of these goals is a good place to begin creating your strategy. Define a clear and simple objective using a few of these goals so you can spend effort in the right place. It’s important that you understand if a network is meant for your marketing strategy. With so many social media platforms to choose from, choose one or two networks where you have had previous audience engagement and focus on strategizing for that.

There are many ways of social media marketing

In order to create a KPI-based social media marketing strategy, it is important to understand what social media marketing avenues are there, and how they can be used to achieve KPIs. 

  1. Social Media Advertising: The modern marketer has access to more data than ever before. Using digital media helps you make sense of all the information and apply it to your social media marketing strategy. This is where social media advertising comes in. Putting your brand on any form of paid social media, from sponsored posts on LinkedIn to Facebook Ads is social media advertising. While the platforms and strategies may be different, they all have one thing in common: they require a sound understanding of your target audience and what message will resonate with them.
  2. Influencer Marketing: Influencers can be regarded as thought leaders or trendsetters who can help you reach a wider audience, build relationships and promote your brand effectively. It’s important to remember that influencer marketing is a long-term investment. It's not something that you simply purchase in bulk and hope for results; rather, it's about developing genuine relationships with individuals who will help you to achieve your business goals.
  3. Content Marketing: Customers have more control over what they buy than they did before. They can research a business before making a purchase, and they are often influenced by their friends' and families’ recommendations on social media. Content marketing drives profitable customer action by building trust and producing interesting, relevant content that addresses the needs of your target audience.
  4. Engagement Marketing: When you understand what your customers need, you can engage with them in a way that adds value to them. You can create content and experiences that appeal to them and their needs. Social media is perfect for engagement marketing because it’s a two-way communication channel, where customers can interact with brands directly. 
  5. Live Streaming: Live streaming is a great way to deliver value and improve brand awareness in real time. It can be a lot of work so it’s important to outline the KPI’s for this strategy before you get started. 
  6. User-Generated Content: Social media success can be seen when users create content that builds off your content and strategy. This can help you understand what content is resonating with your audience, and how your brand is being perceived online. Think about hashtag campaigns that collate all content related to your business on Twitter, Instagram, and Facebook under a popular hashtag.

How can you measure social media marketing?

There are a lot of different ways to approach social media marketing, but the most effective way is to focus on key performance indicators (KPIs). Each type of social media marketing has a unique set of benefits that can be leveraged to achieve specific KPIs. For example, social media advertising can be used to drive traffic to a website or landing page, while influencer marketing can be used to build brand awareness or generate leads.  

These are the most important KPIs that you can track in social media marketing:

  1. Engagement: This KPI lets you measure and understand how often people are engaging with your content. Are they liking, sharing, commenting, or clicking through to your website? If more people are interacting with your brand then you are likely to have more people who recognize and remember your brand. 
  2. Reach: We want to know how many viewers are seeing the content we create. This KPI measures exactly that. If the data shows you have a large reach, then it means that your content is targeted to the right people, and who may be potential customers engaging with your content.
  3. Impressions: This KPI measures how many times your content is seen, regardless of whether or not someone interacts with it. It's a good metric to track if you want to gauge the overall visibility of your brand on social media.
  4. Website traffic: If you're driving a lot of traffic from social media to your website, this indicates people are interested in what you have to offer and are more likely to convert.
  5. Leads: This KPI measures how many people are acting upon seeing and interacting with your content.  It's a good indicator of how effectively you're driving potential consumers to your website. 


The foundation of all social media marketing

There are four key pillars of social media marketing: content, community, platform, and measurement.

  • Content is the building block of a strong social media marketing strategy. The right mix of content will both educate and entertain your target audience, while also driving them to take action.
  • Community is what keeps people coming back to your social media channels. By creating a sense of belonging and building relationships, you can turn your followers into customers and brand ambassadors.
  • Platforms are the different channels where you can distribute your content and build your community. Each platform has its own strengths and weaknesses, so it's important to choose the ones that best fit your goals.
  • It is essential to measure your social media efforts to determine if the strategy is working or if it needs fine-tuning. By tracking key performance indicators (KPIs), you can identify what's working and adjust your strategy accordingly. And who doesn’t get distracted online? By measuring several KPIs, you can follow up and re-serve users with ads or content who have previously engaged with your business.

How does traditional marketing connect with a social media marketing strategy?

Businesses must reinvent the way they market themselves online to stay competitive. No longer can businesses rely on traditional marketing methods alone; they must also have a strong presence on social media. So how does social media connect to traditional marketing and strategy? Let's take a look. Any type of marketing is a good way to connect with your target audience. You can learn about their interests, what they're looking for, and what kinds of content they engage with. You can build meaningful relationships with customers by interacting with them regularly and turn your brand into a personality who means more than just business. When done right, this can lead to loyalty and repeat business. Social media marketing offers ease of connecting with a larger audience and increasing opportunities for your business.  Social media, unlike traditional methods, can measure the effectiveness of marketing your marketing strategy and ROI. By tracking your metrics and KPIs, you can see which aspects of your strategy are working well and adjust accordingly. This data-driven approach ensures that you're always putting your best foot forward and making the most of your budget.

In conclusion

KPI-driven social media marketing is one of the most effective strategies to drive growth and build brand awareness. By monitoring key performance indicators, keeping track of analytics, setting goals, and measuring the ROI of your efforts, you can ensure that what you're doing is actually producing meaningful results. Using KPI-driven social media marketing will provide an actionable way to measure success and make sure everything you do has tangible benefits for your business. By taking these steps now, you’ll be well on your way to achieving great success with your digital marketing initiatives!