2021: Digital Marketing Essentials for Start-Ups

Feb 3 2021 09:02:59 / By Saiyed Mehdi

Marketing has evolved at a lightning pace especially in the past two years than half a century. Though a number of startups today have turned to digital to get the marketing edge, not all weapons which digital marketers deploy are equally effective. As with all marketing strategies, even in digital, there are some that hit the bullseye, while others miss completely. Here are some of the most effective, popular, and time-tested digital marketing strategies that every startup should follow whether to expand presence, drive leads or generate conversions in the most effective and efficient way possible.

1. Email Marketing

Despite being the underdog and under the radar for many years in the marketing world, emails are still delivering positive return on investment (ROI) even reaching an impressive ROI of 122% as per a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA). This was four times higher than the other marketing channels including search, direct mail, and social media.

2. Social Media Marketing

Social media has indeed become the go to place to connect directly with users in real-time. Recent reports show that 90% of marketers considered social media as important for businesses growth and 89% of marketers confirmed that social media initiatives have generated increased brand exposure.

After emails, digital marketing agencies view social media marketing, as the second most effective and important marketing strategy for startups as it offers a number of benefits such as:

  • Improving exposure and traffic
  • Developing loyal customers
  • Boosting search ranking and lead generation
  • Establishing thought leadership
  • Increasing sales

Creating high-quality content regularly, maintaining consistency while posting and engaging with audience can go a long way in building your authority on social media. What matters is selecting the social media channels where your potential customers hang out the most. As one of the leading digital marketing agencies in Dubai, at Wisoft Solutions we build a customer persona first, then start creating a social media strategy for your business.

3. Pay-Per-Click Marketing (Google AdWords)

Pay-per-click (PPC) marketing leverages the marketing power of search engines to drive website traffic and thereby generate sales-ready leads. It offers several practical upshots, such as:

  • Reaching customers at the right time and place
  • Performance-based campaigns and greater ROIs
  • Control over the targeting and budget
  • Real-time results and conversions
  • Analytics and insights to help sharpen future campaigns

PPC campaigns requires digital marketing agencies with extensive experience and expertise to develop a successful campaign that generates more conversions than clicks.

4. Search Engine Optimization

Visitors don’t come magically to your website as there could be similar websites where potential customers could search and find relevant results. This is where search engine optimization (SEO) comes into play. SEO not only increases website traffic, but also builds authority and trust. When website ranks high in search results, potential customers searching for your products or services will perceive you as a reputable brand. However, to improve and maintain SEO performance, it is essential to keep track of it consistently.

5. Influencer Marketing

While influencer marketing is a relatively new player in the digital marketing scene, it is catching on really fast with 94% of marketers affirming the effectiveness of influencer marketing. It is the cost-efficiency compared to traditional marketing channels that makes it a highly effective tool for startups and digital marketing agencies alike.

That said, there are several great reasons why startups should adopt influencer marketing including:

  • Reaching customers immune to traditional marketing channels
  • Hassle-free and easy-to-implement
  • Word-of-mouth from influencers builds trust
  • Authenticity of influencers will engage customers

Even if you don’t have a big budget to bring in top digital marketing influencers, a shoestring budget can help you find micro-influencers with higher engagement rates than macro-influencers and charge significantly smaller fees due to a smaller follower base.

6. Content Marketing

Be it B2B or B2C, content marketing remains the king when it comes to digital marketing. As studies testify, 90% of B2C organizations are extremely/very committed to content marketing, and 88% of B2B marketers agree that content marketing is an important part of their marketing programs.

Wisoft specializes in mapping a content strategy that follows the different stages of buyer journey, to craft content that will engage and educate the target audience to solve their problems. This in turn builds brand credibility and thereby improves conversion rates.

Adopting effective content marketing strategies can further help startups to:

  • Increase brand visibility
  • Build lasting customer relationships
  • Boost brand awareness and recognition
  • Build credibility and authority
  • Develop thought leadership

What’s more, content marketing supports SEO and SMO efforts as there will be more content for website’s blog, and social media postings.

7. Retargeting Ads

Conviction takes consistence. As customers might not be convinced when they first visit the website, it may take some persuasion and nudging to make them your customers.

Retargeting ads enables marketers to nudge and persuade the audience by showing relevant ads to past website visitors, even when this customer visits other websites, apps, and other digital channels. Effective retargeting ads can convert those who have previously shown interest in products or services and help increase conversion rates.

Future Forward…

As digital marketing continues to evolve, there will be a surge in strategies and channels that can promote startups. As a digital-first marketing agency in Dubai, Wisoft Solutions offers a plethora of effective and efficient ROI-focused digital marketing services by understanding your audience, their behavior, and the nature of your business as well as thinking differently, creatively, and resourcefully to help shorten your path to success in the online and offline space.